ATEEZ's First Japan-Exclusive Photo Cards!? Mud Care Brand "BRMUD" Launches at Don Quijote

A new sensation (*2) "Mud Care (*1)" brand made from Boryeong mud (*1)

"BRMUD" will sequentially begin sales at Don Quijote affiliated stores (*5) nationwide from Friday, April 3, 2026 (*4). The image model is the 8-member South Korean boy group "ATEEZ," and those who purchase targeted items will receive an exclusive ATEEZ photo card as a special bonus. Furthermore, there are limited-edition items available only at Don Quijote, such as special sets including a silicone mask brush.

The official distributor for BRMUD in Japan is Korea Ginseng Corporation Japan (Location: Nakano-ku, Tokyo; Representative Director: Naryun Kim), which operates "COSME Re:MAKE," a wholesaler and specialty store for Korean cosmetics.

~From South Korea! A new sensation (*2) mud care (*1)~

BRMUD is a skincare brand focusing on natural ingredients, born by combining the mud ingredient sourced from Boryeong City, Chungcheongnam-do, South Korea, with the word "mud." Mud is attracting attention as a naturally derived skincare ingredient containing minerals that conditions the skin and leads to a smooth complexion (*6).

BRMUD uses "Boryeong mud (*1)," a mineral-rich sea mud harvested from the tidal flats of Boryeong City, known as the "city of mud." The brand offers skincare items that approach pore (*3) impurities and sebum while leading to a smooth and bright complexion (*6).

[Features of the New Sensation (*2) BRMUD Items]