Lacking Motivation and Procrastinating... What You Need Isn't Willpower, but a "Switch"! Introducing "off-ben," a Way to Learn by Taking Effective Breaks with Stationery

A survey by Kokuyo revealed that students study inefficiently without proper breaks. In response, its Campus brand has collaborated with Zoff to release new stationery designed to help students switch between study and rest, promoting a concept called "off-ben."
Press ReleaseNQ 95/100出典：PR Times

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  • 📰 Published: May 20, 2026 at 20:30
  • 🔍 Collected: May 20, 2026 at 12:02
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Kokuyo Co., Ltd. is launching new collaboration items between its student-support brand and eyewear brand on May 20th. Themed "Resting is also part of learning," the products propose a new study method called "off-ben" that encourages efficient breaks. A prior survey of students revealed that many continue to study ineffectively even after losing concentration. It also found that while 80.3% experience eye strain, they often use smartphones during breaks. In response to the 95.3% of students who said a "switch" item would make it easier to rest, the collaboration has developed products like a notebook with eye care exercises and a pen case that holds books open, aiming to support healthier study habits.

FAQ

What is the "off-ben" study method?

It is a new study style proposed by Kokuyo under the theme "resting is also part of learning," which encourages students to proactively incorporate effective breaks into their study time using special stationery.

What did Kokuyo's survey on student study habits find?

The survey found that 88.5% of students continue studying ineffectively even after losing concentration, primarily due to a lack of motivation. It also revealed that while 80.3% experience eye strain, many use smartphones during breaks, worsening the issue.

Why did Kokuyo's Campus brand and Zoff collaborate?

They collaborated to address the social issue of declining eyesight among students and to support their learning environment by combining Campus's expertise in study tools with Zoff's focus on eye care, creating products that encourage healthy breaks.

What new products were released from the Zoff x Campus collaboration?

The new items include a special Campus notebook featuring "Zoff Eye Care Exercises," a pen case designed to hold a book open to act as a study 'on' switch, and a mesh pouch for carrying eye care items and other accessories.

What problem are these new products designed to solve?

The products aim to provide a tangible "switch" for students to transition between studying ('on') and resting ('off'), addressing the finding that 95.3% of students felt such an item would make it easier for them to take necessary breaks.

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