Lacking Motivation and Procrastinating... What You Need Isn't Willpower, but a "Switch"! Introducing "off-ben," a Way to Learn by Taking Effective Breaks with Stationery

Kokuyo Co., Ltd. is launching new collaboration items between its student-support brand <Campus> and eyewear brand <Zoff> on May 20th. Themed "Resting is also part of learning," the products propose a new study method called "off-ben" that encourages efficient breaks. A prior survey of students revealed that many continue to study ineffectively even after losing concentration. It also found that while 80.3% experience eye strain, they often use smartphones during breaks. In response to the 95.3% of students who said a "switch" item would make it easier to rest, the collaboration has developed products like a notebook with eye care exercises and a pen case that holds books open, aiming to support healthier study habits.