Koikeya Co., Ltd. (President: Akira Sato) announces the pre-order launch of 'Seasonal Freshly Fried Direct Shipment - Nori & Real Wasabi,' a limited summer flavor from the refreshed 'Koikeya Freshly Fried Direct Shipment' series, available on the Koikeya Online Shop starting Monday, July 13, 2026.

The 'Koikeya Freshly Fried Direct Shipment' series is an online-exclusive potato chip product that delivers the authentic taste of chips straight from the factory—freshly fried and shipped within three days of production. Made with 100% domestically sourced potatoes, these chips offer a light, delicate texture that highlights the natural flavor of the potatoes. Praised by customers for capturing the deliciousness of freshly made snacks, the series has gained widespread popularity.

The newly launched 'Seasonal Freshly Fried Direct Shipment - Nori & Real Wasabi' features authentic wasabi from Azumino, known for its refreshing, clean spiciness. The mild seasoning enhances the natural potato flavor, creating a refreshing snack perfect for summer.

Additionally, each package includes individually packed 'roasted broken nori' made from nori harvested in Ise Bay. Customers can sprinkle the nori to taste, releasing its rich aroma and creating a harmonious, layered flavor profile that blends perfectly with the crisp, refreshing kick of real wasabi.

Ideal as a snack with evening drinks or a small treat for yourself, this product also makes a thoughtful gift for loved ones. For this release, Koikeya is also offering a 'Flavor Comparison Set' that includes both this new flavor and the 'Freshly Fried Direct Shipment - Salt Flavor, Savor the Potato Taste.' Experience the unique freshness of chips shipped within three days of production, and compare the distinct flavor profiles.

Savor this special, limited-time taste of summer, where the refreshing heat of real wasabi meets the savory aroma of premium nori.

About 'Koikeya Freshly Fried Direct Shipment'

Potato chips, made by thinly slicing and frying potatoes, are at their best when enjoyed immediately after frying—when the natural flavor and light crunch are at their peak. Driven by the desire to deliver the original essence of potato chips—'freshly fried'—directly to customers, Koikeya has established a system to ship products immediately after passing quality inspections. This ensures delivery within three days of production, preserving the fresh taste and texture just as they come out of the fryer.

Using 100% domestic potatoes, the chips avoid greasiness and instead highlight the subtle, natural potato flavor, offering a refined snacking experience.

[Product Details: 'Seasonal Freshly Fried Direct Shipment - Nori & Real Wasabi']

Product Name / Net Weight 'Seasonal Freshly Fried Direct Shipment - Nori & Real Wasabi' / 6-pack set (75g per bag) * Includes 6 packets of roasted broken nori topping (1.5g per packet)

Price 1,980 JPY per box (tax included), shipping not included

Release Date / Sales Channel July 13, 2026 (Mon) / Koikeya Online Shop * Pre-order period: July 13 (Mon) 12:00 – July 21 (Tue) 17:00

Sales Page (URL) https://www.koikeya-online.jp/shop/lp/chokusoubin_summer.aspx

[Product Details: 'Koikeya Freshly Fried Direct Shipment - Salt Flavor, Savor the Potato Taste']

Product Name / Net Weight 'Koikeya Freshly Fried Direct Shipment - Salt Flavor, Savor the Potato Taste' / 6-pack set (75g per bag)

Price 1,680 JPY per box (tax included), shipping not included

Release Date / Sales Channel July 13, 2026 (Mon) / Koikeya Online Shop * Pre-order period: July 13 (Mon) 12:00 – July 21 (Tue) 17:00

[Product Details: 'Seasonal Freshly Fried Direct Shipment - Flavor Comparison Set']

Product Name / Contents 'Flavor Comparison Set' includes: - 1 box of 'Seasonal Freshly Fried Direct Shipment - Nori & Real Wasabi' - 1 box of 'Koikeya Freshly Fried Direct Shipment - Salt Flavor, Savor the Potato Taste' * Each box contains 6 bags; total of 2 boxes

Price 3,477 JPY per set (tax included), shipping not included

Release Date / Sales Channel July 13, 2026 (Mon) / Koikeya Online Shop * Pre-order period: July 13 (Mon) 12:00 – July 21 (Tue) 17:00

[Customer Inquiries] Koikeya Customer Service Center Tel: 0120-941-751 Hours: Monday–Friday, 9:00–17:00 (excluding holidays)

FACT BOX

  • Source: PR TIMES
  • Category: New Product