Koikeya Co., Ltd. (President: Akira Sato) will launch "Meccha Karamucho Summer Yamitsuki Fire" and "Meccha Suppa Mucho Summer Soukai Shower" under the "Karamucho" and "Suppa Mucho" brands, pioneers in spicy and sour snacks. These will be available first at convenience stores nationwide on July 6, 2026 (Mon.), followed by supermarkets and other general channels nationwide on July 13, 2026 (Mon.).

Since the launch of "Karamucho" in 1984, the Mucho brand has been loved by many customers for years with its spicy and sour stimulation and umami. In recent years, there has been a growing demand for a positive outlook on hot summers and for stimulation that can change one's mood the moment it's eaten. To meet these unique summer needs, Koikeya is launching the "Meccha Spicy Mucho" series, which allows you to fully enjoy intense spiciness and sourness, for a limited time this summer.

"Meccha Karamucho Summer Yamitsuki Fire" uses thick-cut potato chips for a satisfying bite and has 5 times the spice of regular Karamucho*. While maintaining the classic Karamucho flavor profile of chicken, garlic, onion, and paprika, the balance with the spiciness has been revised to pursue a "spicy, delicious, and addictive" taste with intense stimulation and umami that floods in one after another. *Compared to Karamucho Chips Hot Chili Flavor (5x spice)

"Meccha Suppa Mucho Summer Soukai Shower" is the fan-favorite No. 1 flavor, for which Koikeya has received the most requests for re-release among new products*. These are super-sour Mucho products with a firm texture potato chip. The intense sourness and a worldview that evokes the momentum of summer are clearly expressed, allowing you to enjoy the refreshing sourness unique to Suppa Mucho. *Based on inquiries to Koikeya (December 2019 - November 2025)

The package design features fireworks that vividly color the summer night sky, expressing the exhilaration and excitement unique to the "Meccha Spicy Mucho" series, which is perfect for the hot season.

In addition, the three standard products, "Karamucho Chips Hot Chili Flavor," "Amai Kara Mugen Karamucho Yangnyeom Chicken," and "Wagyu Karamucho Saeru Wasabi," will also be released with limited summer designs starting July 6, 2026. These special designs depict the Mucho brand character "Hei Ichizoku" enjoying swimming and summer festivals.

This summer, "Karamucho" and "Suppa Mucho" will liven up Japan's summer! Please enjoy the limited-time flavors and packaging!

[Meccha Karamucho / Meccha Suppa Mucho Product Overview] ■ Product Name / Contents "Meccha Karamucho Summer Yamitsuki Fire" / 52g "Meccha Suppa Mucho Summer Soukai Shower" / 52g

Price Open price

Release Date / Sales Channels July 6, 2026 (Mon.) / Nationwide, convenience stores first July 13, 2026 (Mon.) / Nationwide, supermarkets and other general channels

[Summer Limited Package Product Overview] ■ Product Name / Contents "Karamucho Chips Hot Chili Flavor" / 55g "Amai Kara Mugen Karamucho Yangnyeom Chicken" / 53g "Wagyu Karamucho Saeru Wasabi" / 53g

Price Open price

Release Date / Sales Channels July 6, 2026 (Mon.) / Nationwide, all channels *Scheduled to be available from July 6 (Mon.) to July 25 (Sat.), but please note that the period may vary depending on the store.

Brand Site (URL)https://mucho.koikeya.co.jp/

[Inquiries from General Customers] Koikeya Co., Ltd. Customer Center Tel.0120-941-751 Reception: Mon-Fri 9:00-17:00 (Excluding holidays)

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  • Source: PR TIMES
  • Category: 新商品