[Sales Year-on-Year 202%!] Two Don Tacos Products Continue to Sell Well After Renewal, Offered with a 10% Increase in Quantity as a Token of Gratitude!

Koikeya Co., Ltd. (President: Akira Sato) will launch two products from the "Don Tacos" brand, "Beef Chili Tacos" and "Cheese Chili Tacos," with a limited-time 10% increase in quantity, nationwide and through all channels starting July 6, 2026 (Mon.). The "Don Tacos" brand underwent a full renewal in September 2025, evolving to a taste that pursues a more authentic flavor.

"Don Tacos" are tortilla chips born in Japan, loved by everyone since their launch in 1994. A full renewal was implemented in September 2025, and the revamped taste and design, pursuing authenticity and satisfying texture, have resulted in a sales year-on-year increase of 202%*. *Based on Koikeya's shipment value from September 2024 to May 2025, and September 2025 to May 2026.

As a token of our gratitude to everyone who has consistently supported the "Don Tacos" brand, we are offering a limited-time 10% quantity increase for the two staple products, "Beef Chili Tacos" and "Cheese Chili Tacos." Please take this opportunity to enjoy "Don Tacos," which are perfect with alcoholic beverages and carbonated drinks.

[Product Details] ■ Product Name / Net Weight "Don Tacos Beef Chili Tacos (10% Increase)" / 63g "Don Tacos Cheese Chili Tacos (10% Increase)" / 63g

Price Open price

Release Date / Sales Channels July 6, 2026 (Mon.) / Nationwide and all channels *Scheduled for deployment from July 6 (Mon.) to August 1 (Sat.). Please note that the period may vary depending on the store.

Brand Site (URL)https://dontacos.koikeya.co.jp/

[Inquiries from General Customers] Koikeya Co., Ltd. Customer Center Tel.0120-941-751 Reception: Mon-Fri 9:00-17:00 (Excluding national holidays)