New Series "Koikeya Pride Potato 100%" Launched! "2026 Koikeya Pride Potato 100% Kanazawa Design General Election" to Commercialize Designs by Kanazawa College of Art Students Through Public Voting
Koikeya has launched a new "Koikeya Pride Potato 100%" series and is holding the "2026 Koikeya Pride Potato 100% Kanazawa Design General Election" in collaboration with Kanazawa City and Kanazawa College of Art. This campaign aims to select the package design for the new "Amaebi Karaage" product through public voting, with commercialization planned for October 2026.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 15:19 (4h 47m after Collected)
Koikeya Co., Ltd. (President: Akira Sato) will launch a new "Koikeya Pride Potato 100%" series as part of its "Koikeya JAPAN PRIDE Project," which has been promoted since 2018. Prior to the product launch, in a joint project with Kanazawa City and Kanazawa College of Art, the "2026 Koikeya Pride Potato 100% Kanazawa Design General Election" will be held from Tuesday, April 28, 2026, to determine the package design for the new product "Koikeya Pride Potato 100% Amaebi Karaage," scheduled for release in October 2026, through public voting.
Voting website URL: https://koikeya.co.jp/campaign/kanazawa2026/
The "Koikeya Pride Potato 100%" series has been newly launched with the concept of maximizing the appeal of carefully selected 100% domestic ingredients by Koikeya, and delivering the "deliciousness!" from various regions of Japan through potato chips, thereby promoting the value of local ingredients and food culture.
The joint project with Kanazawa City and Kanazawa College of Art aims to disseminate the charm of "Amaebi" (sweet shrimp), a specialty of Kanazawa, nationwide, and to embody students' creativity as products. This initiative has been ongoing since 2020 and is now in its seventh year. To date, many people have participated in this initiative, where local communities, students, and companies collaborate on product development.
In the "2026 Koikeya Pride Potato 100% Kanazawa Design General Election," the design to be commercialized will be determined by public voting from among the six package designs devised by students of Kanazawa College of Art. By having not only Koikeya but also the people of Kanazawa City and people across the country who have a connection to Kanazawa choose the designs that express the charm of "Kanazawa" from their respective perspectives, the aim is to re-examine the appeal of the region and spread its value nationwide.
This general election project has been held since 2021 and is now in its sixth year. Every year, many people nationwide participate in the voting, and it has been very well received. When the designs selected by voting were announced, we received many comments such as "The package expresses the charm of Kanazawa" and "I'm happy that the design I voted for became an actual product."
The design selected by public voting will be unveiled for the first time at the "Koikeya Pride Potato 100% Amaebi Karaage" presentation scheduled for October 2026. Furthermore, at the presentation, we plan to announce the commercialization of two designs: one selected by public voting (1 proposal) and one selected by Koikeya (1 proposal).
As a long-established Japanese potato chip maker, Koikeya will continue to promote its commitment to domestic ingredients and the unique "deliciousness!" of each region nationwide through the "Koikeya Pride Potato 100%" series. Through this project, we will widely convey the charm of the region and continue to promote initiatives that invigorate Japan as a whole. Please look forward to "Koikeya Pride Potato 100% Amaebi Karaage" scheduled for release in October 2026.
* Kanazawa City, Ishikawa Prefecture: https://www4.city.kanazawa.lg.jp/
* Kanazawa College of Art: https://www.kanazawa-bidai.ac.jp/
"2026 Koikeya Pride Potato 100% Kanazawa Design General Election" Overview
6 package designs entered
■ How to vote: You can apply via the Koikeya HP and voting boxes located in Kanazawa City.
● Voting via the "2026 Koikeya Pride Potato 100% Kanazawa Design General Election" page
Voting is possible from (URL) https://koikeya.co.jp/campaign/kanazawa2026/.
100 lucky voters will be selected by lottery to receive a gift set containing the "Koikeya Pride Potato 100% Amaebi Karaage" (scheduled for release in October 2026) and two bags each of the classic "Koikeya Pride Potato Kami Nori Salt" and "Koikeya Pride Potato Zokkon Rock Salt."
* Prizes are scheduled to be shipped to winners from early to mid-November 2026.
● Voting via voting boxes at facilities in Kanazawa City
You can vote at six locations in Kanazawa City (Kanazawa City Hall 1st and 2nd main buildings, Municipal Library (Tamagawa Children's, Izumino, Umi Mirai), Ishikawa Prefectural Library).
* Voting from the above locations does not require filling in your address, name, etc., so it is not eligible for prize entry.
● Voting via tabletop pop-ups at the Gargantua Music Festival NOTO event
Tabletop pop-ups for this general election will be set up at the food booths of the Gargantua Music Festival NOTO event, which will be held from Sunday, May 3 to Tuesday, May 5, 2026, at the Motenashi Dome Underground Plaza at Kanazawa Station.
■ About the Gargantua Music Festival
Keywords:
Voting website URL: https://koikeya.co.jp/campaign/kanazawa2026/
The "Koikeya Pride Potato 100%" series has been newly launched with the concept of maximizing the appeal of carefully selected 100% domestic ingredients by Koikeya, and delivering the "deliciousness!" from various regions of Japan through potato chips, thereby promoting the value of local ingredients and food culture.
The joint project with Kanazawa City and Kanazawa College of Art aims to disseminate the charm of "Amaebi" (sweet shrimp), a specialty of Kanazawa, nationwide, and to embody students' creativity as products. This initiative has been ongoing since 2020 and is now in its seventh year. To date, many people have participated in this initiative, where local communities, students, and companies collaborate on product development.
In the "2026 Koikeya Pride Potato 100% Kanazawa Design General Election," the design to be commercialized will be determined by public voting from among the six package designs devised by students of Kanazawa College of Art. By having not only Koikeya but also the people of Kanazawa City and people across the country who have a connection to Kanazawa choose the designs that express the charm of "Kanazawa" from their respective perspectives, the aim is to re-examine the appeal of the region and spread its value nationwide.
This general election project has been held since 2021 and is now in its sixth year. Every year, many people nationwide participate in the voting, and it has been very well received. When the designs selected by voting were announced, we received many comments such as "The package expresses the charm of Kanazawa" and "I'm happy that the design I voted for became an actual product."
The design selected by public voting will be unveiled for the first time at the "Koikeya Pride Potato 100% Amaebi Karaage" presentation scheduled for October 2026. Furthermore, at the presentation, we plan to announce the commercialization of two designs: one selected by public voting (1 proposal) and one selected by Koikeya (1 proposal).
As a long-established Japanese potato chip maker, Koikeya will continue to promote its commitment to domestic ingredients and the unique "deliciousness!" of each region nationwide through the "Koikeya Pride Potato 100%" series. Through this project, we will widely convey the charm of the region and continue to promote initiatives that invigorate Japan as a whole. Please look forward to "Koikeya Pride Potato 100% Amaebi Karaage" scheduled for release in October 2026.
* Kanazawa City, Ishikawa Prefecture: https://www4.city.kanazawa.lg.jp/
* Kanazawa College of Art: https://www.kanazawa-bidai.ac.jp/
"2026 Koikeya Pride Potato 100% Kanazawa Design General Election" Overview
6 package designs entered
■ How to vote: You can apply via the Koikeya HP and voting boxes located in Kanazawa City.
● Voting via the "2026 Koikeya Pride Potato 100% Kanazawa Design General Election" page
Voting is possible from (URL) https://koikeya.co.jp/campaign/kanazawa2026/.
100 lucky voters will be selected by lottery to receive a gift set containing the "Koikeya Pride Potato 100% Amaebi Karaage" (scheduled for release in October 2026) and two bags each of the classic "Koikeya Pride Potato Kami Nori Salt" and "Koikeya Pride Potato Zokkon Rock Salt."
* Prizes are scheduled to be shipped to winners from early to mid-November 2026.
● Voting via voting boxes at facilities in Kanazawa City
You can vote at six locations in Kanazawa City (Kanazawa City Hall 1st and 2nd main buildings, Municipal Library (Tamagawa Children's, Izumino, Umi Mirai), Ishikawa Prefectural Library).
* Voting from the above locations does not require filling in your address, name, etc., so it is not eligible for prize entry.
● Voting via tabletop pop-ups at the Gargantua Music Festival NOTO event
Tabletop pop-ups for this general election will be set up at the food booths of the Gargantua Music Festival NOTO event, which will be held from Sunday, May 3 to Tuesday, May 5, 2026, at the Motenashi Dome Underground Plaza at Kanazawa Station.
■ About the Gargantua Music Festival
Keywords: