Kodansha Manga Characters from 12 Works, Including "Attack on Titan" and "Blue Lock," Will Introduce Japanese Manners to Visitors to Japan

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Starting Monday, March 30, 2026, Kodansha will launch the 4th installment of its "MANGA MANNERS" etiquette advertisements, featuring globally popular manga works, within Tokyo Metro and Tobu Railway stations and trains. This time, three new works, "Witch Hat Atelier," "Darwin's Game," and "Space Brothers," have been added, along with new manners aimed at helping international visitors comfortably use Japan's railways.

The "MANGA MANNERS" campaign was first displayed as a giant welcome wall in front of the immigration inspection area at Narita Airport Terminal 2 in October 2024. Due to its positive reception, the second installment was implemented starting April 2025 at Tokaido Shinkansen stations, where a large number of users were expected for the Osaka-Kansai Expo. Furthermore, the third installment was carried out in November 2025 in Kyoto City, one of Japan's leading tourist destinations. Now, for this fourth installment, it has been decided to display the campaign on Tokyo Metro and Tobu Railway lines.

As before, this time too, we conducted interviews with Tokyo Metro and Tobu Railway, and new manners addressing railway etiquette issues will be featured, such as "Please refrain from taking photos that may disturb other passengers inside stations or trains," "Please set your phone to silent mode and refrain from making calls inside trains," and "When boarding or alighting, please keep the area around the doors clear." Including manners continued from previous campaigns, a total of 12 works and 12 manners will be promoted. We hope that not only international visitors but also regular railway users will enjoy learning about Japanese railway etiquette once again.

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