Kodansha Manga Characters from 12 Works, Including "Attack on Titan" and "Blue Lock," Introduce Japanese Manners to Visitors to Japan

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Kodansha will launch the 4th installment of its "MANGA MANNERS" etiquette advertisements, featuring globally popular manga works, starting Monday, March 30, 2026, within Tokyo Metro and Tobu Railway stations and trains. This time, three new works, "Witch Hat Atelier," "Darwin's Game," and "Space Brothers," have been added, along with new etiquette guidelines aimed at helping international visitors comfortably use Japan's railways.

The "MANGA MANNERS" campaign was first displayed in October 2024 as a giant welcome wall in front of the immigration inspection area at Narita Airport Terminal 2. Following its positive reception, the second phase was implemented starting April 2025 at Tokaido Shinkansen stations, where a large number of users were expected due to the Osaka-Kansai Expo. Furthermore, in November 2025, the third phase was carried out in Kyoto City, one of Japan's leading tourist destinations. Now, for this fourth phase, it has been decided to display the campaign on Tokyo Metro and Tobu Railway lines.

As before, this time too, we conducted interviews with Tokyo Metro and Tobu Railway to address railway etiquette issues. New manners being highlighted include: "Please refrain from taking photos that may disturb other passengers inside stations or trains," "Please set your phone to silent mode and refrain from making calls inside trains," and "When getting on and off trains, please keep the area around the doors clear." Including manners continued from previous campaigns, a total of 12 works will convey 12 etiquette guidelines. We hope that not only international visitors but also regular railway users will enjoy learning about Japanese railway manners once again.

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