KOBUSHI MARKETING LLC (Shibuya-ku, Tokyo, Representative: Yusuke Inoue) is engaged in various initiatives to expand its business. This time, Representative Inoue himself will serve as a speaker and announced that an online seminar will be held on May 18, 2026 (Monday) from 17:00, focusing on the concept of "content design reverse-engineered from results" based on the evolution of SEO and SNS.

May 18, 2026 (Mon) 17:00~ Marketing success is determined by content. SNS era operation design to graduate from buzz reliance

[May 18 (Mon) 17:00-17:30] Marketing success is determined by content. SNS era operation design to graduate from buzz reliance / Yusuke Inoue (Representative of KOBUSHI MARKETING)

Details/Application from the URL below

https://peatix.com/event/4927601/view

What is SNS era operation design that graduates from buzz reliance and leads to results?

With SNS and videos becoming commonplace, the illusion that "buzz equals victory" is beginning to crumble in the marketing field. Many companies and marketers are experiencing the challenge of increasing views and followers without it leading to sales or business negotiations. In the age of video and SNS, what's important is not to aim for buzz, but to have a "conversion funnel that can capture results after a hit." Based on differentiation, advertising is invested in responsive content, and trust and contact frequency are built up by leveraging the expertise and individuality of the person in charge. This webinar will go beyond just SNS, delving into touchpoint design including offline measures such as DMs and events, and the concept of setting KPIs such as PR TIMES utilization and list accumulation, sharing practical theories that can be used from tomorrow. This 30-minute session is for those who want to break free from buzz-dependent operations and transform SNS into a "marketing asset that leads to results."

Event Details

Date and Time

May 18, 2026 (Monday) 17:00-17:30

Participation Fee

Free

Format

Online

Target Audience

・Marketing managers

・Aspiring marketers

・Engineers

・Business owners ・Executives

・New business developers

・Job seekers

How to Apply

Please apply for a participation ticket from Peatix.

https://peatix.com/event/4927601/view

Speaker Introduction

Yusuke Inoue, Representative of KOBUSHI MARKETING

Yusuke Inoue, Representative of KOBUSHI MARKETING

Born in Okayama Prefecture. While studying at Chiba University's Faculty of Education, he founded a music label and artist management company as a student. As COO, he grew the company to an annual turnover of 120 million yen. He then obtained an MBA from Aoyama Gakuin University Graduate School of Professional Studies. From 2015-2018, after working at digital marketing, media, and system development companies, he worked as a freelancer, focusing on consulting & delivery for new digital marketing businesses, account management for freelancers and vendors, and developing event and community businesses centered on his original brand KOBUSHI BEER.

About KOBUSHI MARKETING

Through its original craft beer from Shibuya, "KOBUSHI BEER," the company is engaged in initiatives that connect people. It operates a community of 4,000 people bringing together marketers and entrepreneurs in Shibuya, and hosts over 200 business networking events annually. Furthermore, its sales support menu "Community Sponsor," which utilizes a network of 10,000 people, mainly web IT and creative industry executives, has attracted about 70 growth venture companies.

KOBUSHI BEER lineup

Related Sites

KOBUSHI MARKETING LLC

KOBUSHI BEER

Events, Seminars, Networking Events

KOBUSHI MARKETING Customer Cases

KOBUSHI BEER Online Store

About KOBUSHI BEER Community Sponsor

KOBUSHI BEER Community Sponsor

The KOBUSHI BEER Community Sponsor is a partnership system that utilizes the 10,000-person network of executives and marketers held by the Shibuya-born craft beer brand to provide high-quality business negotiation opportunities through "trust-based referrals" at a low cost starting from 30,000 yen (excluding tax) per month. Beyond mere business card exchanges, it also grants branding opportunities as an "organizer," such as the right to host events with visitor attraction support at its Shibuya Dogenzaka base and the right to disseminate information within a closed online community of over 4,000 members. This has led to cases achieving an ROI of approximately 15 times, making it highly cost-effective in simultaneously achieving brand awareness and practical sales improvement.

Community Sponsor Details

Community Sponsor Case Studies

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: KOBUSHI BEER