KOBUSHI MARKETING LLC (Shibuya-ku, Tokyo; Representative: Yusuke Inoue) is engaged in various initiatives aimed at business expansion. This time, Representative Inoue himself will serve as a speaker and announced that an online seminar will be held on Monday, May 11, 2026, from 5:00 PM JST, focusing on the practical design of "farming-style sales" that reactivates lost and unclosed lead lists as "dormant assets."

[Image caption: May 11 (Mon), 2026, 5:00 PM JST - Nurturing Relationships with Social CRM: Designing Farming-Style Sales to Turn Lost Deals into "Assets"]

[May 11 (Mon) 5:00 PM - 5:30 PM JST] Nurturing Relationships with Social CRM: Designing Farming-Style Sales to Turn Lost Deals into "Assets" / Yusuke Inoue (Representative, KOBUSHI MARKETING)

For details and registration, please use the URL below: https://peatix.com/event/4927599/view

Farming-Style Sales to Turn Lost Deals into "Assets" As the hustle and bustle of the new fiscal year settle down, and the return on investment (ROI) of sales strategies is rigorously re-evaluated, interest is growing in Social CRM – a shift from sales reliant on advertising costs and new lead acquisition to "nurturing existing contacts to achieve results." CRM, originally designed for customer satisfaction and relationship building, often becomes biased towards lead numbers and quantitative management, leading to operations where relationships fail to deepen. Mass emails sent under a company name or low-value newsletters can no longer build trust. What's crucial is the perspective of continuously delivering value through SNS and nurturing the customer's "state." From making initial contacts at networking events, building awareness on SNS, maturing trust through posts, to strategically deepening relationships using Facebook DMs, we will introduce a pipeline design that helps you get chosen without hard selling, through concrete steps. We will share the concept of "leveraging existing contacts," which offers higher ROI and improved conversion rates compared to new acquisitions, in a way that can be put into practice starting tomorrow.

Event Details Date and Time May 11 (Mon), 2026, 5:00 PM - 5:30 PM JST

Participation Fee Free

Format Online

Target Audience - Marketing managers - Aspiring marketers - Engineers - Business owners - Executives - New business development managers - Job seekers

How to Apply Please register for your participation ticket via Peatix. https://peatix.com/event/4927599/view

Speaker Introduction [Image caption: Yusuke Inoue, Representative, KOBUSHI MARKETING]

Yusuke Inoue, Representative, KOBUSHI MARKETING Born in Okayama Prefecture. While studying at Chiba University's Faculty of Education, he founded a music label and artist management company during his student years, growing it to an annual turnover of 120 million yen as COO. He later obtained an MBA from Aoyama Gakuin University Professional Graduate School. From 2015-2018, after working at digital marketing, media, and system development companies, he became a freelancer, focusing on consulting & delivery for new digital marketing ventures, account management for freelancers and vendors, and developing event and community businesses centered around his original brand, KOBUSHI BEER.

### About KOBUSHI MARKETING Through its Shibuya-based original craft beer "KOBUSHI BEER," the company is engaged in initiatives that connect people. It operates a community of 4,000 Shibuya marketers and entrepreneurs and hosts over 200 business networking events annually. Furthermore, its sales support service "Community Sponsor," which leverages a network of 10,000 people, primarily web IT and creative industry executives, has approximately 70 growing venture companies participating.

Related Sites KOBUSHI MARKETING LLC: https://kobushi.marketing/ KOBUSHI BEER: https://kobushi.beer/ Events, Seminars, Networking: https://kobushi-beer.peatix.com/ KOBUSHI MARKETING Customer Stories: https://kobushi.marketing/category/interview/ KOBUSHI BEER Online Store: https://kobushibeer.stores.jp/

About KOBUSHI BEER Community Sponsor [Image caption: KOBUSHI BEER Community Sponsor]

The KOBUSHI BEER Community Sponsor is a partnership program that leverages the 10,000-person network of executives and marketers held by the Shibuya-based craft beer brand. It offers high-quality business opportunities through "trust-based referrals" at a low monthly cost starting from 30,000 yen (excluding tax). Beyond mere business card exchanges, it provides branding opportunities as an "organizer," including the right to host events with promotional support at their Shibuya Dogenzaka base and the right to disseminate information within a closed online community of over 4,000 members. This has led to cases achieving an ROI of approximately 15 times, making its high cost-effectiveness a key feature, simultaneously realizing brand awareness expansion and tangible sales improvement. Community Sponsor Details: https://kobushi.marketing/community_sponsor/ Community Sponsor Case Studies: https://kobushi.marketing/category/interview/

FACT BOX

  • Source: PR TIMES
  • Category: 広告・マーケティング,コンサルティング,コミュニティ運営