[Case Study Interview] "Business is ultimately about people." Why a SaaS company focused on efficiency chose the KOBUSHI community as its marketing hub.
Key facts
- [Case Study Interview] "Business is ultimately about people." Why a SaaS company focused on efficiency chose the KOBUSHI community as its marketing hub.
- KASHIKA achieves business growth by leveraging the KOBUSHI community.
- Date: March 29, 2026
Direct answer
KASHIKA achieves business growth by leveraging the KOBUSHI community.
- Citation
- [Case Study Interview] "Business is ultimately about people." Why a SaaS company focused on efficiency chose the KOBUSHI community as its marketing hub. (March 29, 2026)
- Source
- PR Times
- Date
- March 29, 2026
KASHIKA achieves business growth by leveraging the KOBUSHI community.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 21:10
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1392h 16m after Published)
KASHIKA Inc. (CEO: Mr. Ozawa), which operates three SaaS products in the SNS and sales domains with the mission of "accelerating management decision-making based on data," has joined the community sponsor program of the Shibuya-based marketer and entrepreneur community, KOBUSHI MARKETING. By continuously generating "trust-based business negotiations" that are difficult to obtain at trade shows, they have realized concrete business growth, including generating 30-50 leads and achieving a conversion rate of up to 20%. In this release, we interviewed CEO Ozawa about the challenges before joining, the deciding factors, and the changes after implementation.
Read the full case study interview here: https://kobushi.marketing/interview/kashika/
Service Overview
KOBUSHI MARKETING is a marketer and entrepreneur community with over 4,000 annual participants, based at "KOBUSHI BEER LOUNGE & BAR" in Shibuya. A key feature is that sponsor companies receive priority "introductions" through social media and networking events, continuously creating business opportunities at a low cost. To date, this has even led to deals worth tens of millions of yen.
Pre-implementation Challenges and Deciding Factors
FAQ
What is the primary mission of KASHIKA Inc. and what kind of SaaS products do they offer?
KASHIKA Inc.'s mission is to "accelerate management decision-making based on data," and they operate three SaaS products in the SNS and sales domains.
What is KOBUSHI MARKETING and what is its key feature for sponsor companies?
KOBUSHI MARKETING is a marketer and entrepreneur community in Shibuya with over 4,000 annual participants. Its key feature is providing sponsor companies with priority "introductions" through social media and networking events.
What concrete business growth has KASHIKA Inc. realized by joining the KOBUSHI community?
KASHIKA Inc. has realized concrete business growth, including generating 30-50 leads and achieving a conversion rate of up to 20% through trust-based business negotiations.
What kind of business opportunities does KOBUSHI MARKETING aim to create for its sponsor companies?
KOBUSHI MARKETING aims to continuously create business opportunities at a low cost for its sponsor companies through priority introductions and networking events.
What type of business negotiations does KASHIKA Inc. find difficult to obtain at trade shows but achievable through KOBUSHI?
KASHIKA Inc. has been able to generate "trust-based business negotiations" through the KOBUSHI community, which are difficult to obtain at trade shows.