[Free Webinar on June 30, 22:00] New Recruitment Strategy for the Labor Shortage Era: How to Turn Job Seekers into Fans with 'TikTok Recruitment' (4.9 Million Views in 3 Months)!

KOBUSHI MARKETING LLC (Shibuya, Tokyo; Representative: Yusuke Inoue) is engaged in various initiatives to expand business. The company announced that it will hold an online seminar on June 30, 2026, at 22:00, in collaboration with Representative Yamaoka of TSUTA-WORLD, to thoroughly explain 'recruitment PR' in the SNS era. The shock of 4.9 million views in 3 months. The full picture of 'TikTok Recruitment' that turns job seekers into 'fans' and prevents turnover. New common sense using the reality of the field as a weapon (provided by KOBUSHI BEER) / Yusuke Inoue (Representative of KOBUSHI MARKETING) x Yuki Yamaoka (Representative of TSUTA-WORLD). While AI is streamlining recruitment, issues such as 'post-hiring mismatches' and 'early turnover' remain unresolved. The background to this is the problem that the 'workplace reality' and 'atmosphere' that job seekers value are not being conveyed. The current situation is that traditional job media and company briefings cannot fully convey the charm of the company or the warmth of the people. In this seminar, we will explain recruitment methods that use video SNS such as TikTok to 'turn job seekers into fans before they apply.' Based on actual examples that recorded 4.9 million views in 3 months, we will share know-how directly linked to practical work, from content design to KPI analysis. Furthermore, we will break it down into specific operational points that can be practiced starting tomorrow. For companies with issues such as 'employees do not stay even after hiring' or 'talent that fits the company does not come,' we will present the first step of a new recruitment strategy based on empathy.