KOBUSHI MARKETING (Shibuya, Tokyo; Representative: Yusuke Inoue) announced that it will hold an online seminar on June 25, 2026 (Thu) at 22:00, regarding the 'concept of cognitive investment to increase nominations and referrals even with zero ad spend,' which business owners should know. With rising advertising costs and exhaustion from SNS management, marketing in 2026 is shifting from 'harvesting' to 'designing for accumulated cognition and trust.' This webinar focuses on the 'true nature of purchasing decisions that are made before CPA,' and explains the mindset and systematization methods to increase order rates without spending on ads. People do not buy based on the last ad they saw, but have already made their choice based on the cognition, brand, and trust formed in the preceding stages. The difference between a brand that sells at full price and a service that isn't chosen even with discounts lies in the presence or absence of this 'mental billboard.' It is a 30-minute session that will clarify the next step for business owners and project managers who want to achieve results with limited time and budget.
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- Source: PR TIMES
- Category: event