[Free Event] May 29th (Fri) 5:00 PM JST: New Standard for Recruitment in an Era of Labor Shortages – Free Online Seminar Reveals "TikTok Recruitment" Methods to Turn Job Seekers into Fans!

KOBUSHI MARKETING LLC (Shibuya-ku, Tokyo, Representative: Yusuke Inoue) is undertaking various initiatives to expand its business. This time, it has announced that it will hold a free online seminar on May 29, 2026 (Friday) from 5:00 PM JST, in collaboration with Representative Yamaoka of TSUTA-WORLD, to thoroughly explain "Recruitment PR" in the SNS era.

May 29, 2026 (Friday) 5:00 PM JST: The Impact of 4.9 Million Views in 3 Months. The full scope of "TikTok Recruitment" that turns job seekers into "fans" and prevents turnover.

[May 29 (Fri) 5:00 PM - 5:30 PM JST] The Impact of 4.9 Million Views in 3 Months. The full scope of "TikTok Recruitment" that turns job seekers into "fans" and prevents turnover. A new standard that leverages the reality of the field (provided by KOBUSHI BEER) / Yusuke Inoue (Representative of KOBUSHI MARKETING) × Yuki Yamaoka (Representative of TSUTA-WORLD).

For details and application, please visit the URL below: https://peatix.com/event/5000281/view

Recruitment in the AI era is differentiated by "empathy" – New Recruitment Branding Strategy

While AI is advancing the efficiency of recruitment, issues such as "post-hiring mismatches" and "early turnover" remain unresolved. Behind this lies the problem that the "reality of the workplace" and "atmosphere" that job seekers value are not being conveyed. Traditional job boards and company briefings are currently unable to fully convey the charm of a company or the human warmth. This seminar will explain recruitment methods that utilize video SNS like TikTok to turn job seekers into "fans before application." Based on a real-world example that recorded 4.9 million views in 3 months, it will share practical know-how, from content design to KPI analysis. Furthermore, it will break down specific operational points that can be put into practice starting tomorrow. For companies facing challenges such as "employees not staying after being hired" or "not attracting suitable talent," this seminar will present the first step towards a new recruitment strategy centered on empathy.

Event Details Date: May 29, 2026 (Friday) 5:00 PM - 5:30 PM JST Participation Fee: Free Format: Online

Target Audience: - Marketing personnel - Aspiring marketers - Engineers - Business leaders - Business owners - New business development personnel - Job seekers

How to Apply: Please apply for a participation ticket from Peatix. https://peatix.com/event/5000281/view

Speaker Introduction:

Yuki Yamaoka, Representative Director of TSUTA-WORLD Co., Ltd., Visiting Professor at iU Information Management Innovation Professional University

Yuki Yamaoka, Representative Director of TSUTA-WORLD Co., Ltd. Visiting Professor at iU Information Management Innovation Professional University

- From Toppan Forms Co., Ltd. of the Toppan Group (listed on the First Section of the Tokyo Stock Exchange). Awarded the company's rookie award and worked as a designer and DTP operator at one of the largest DTP industry companies. Participated as a designer in a major domestic portal site. - Appointed Web Producer and General Manager at a medium-to-large domestic language school. - Participated in over 200 projects as a designer. - Participated in over 300 video production projects. - Supervised, authored, and featured in special magazine pages. - Hosted seminars on VideoDX. - Assumed position of Representative Director of TSUTA-WORLD Co., Ltd. - Director and CIO of Asia Pictures Entertainment Co., Ltd. - Visiting Professor at iU Information Management Innovation Professional University *Other: Multiple consulting companies, various media coverage, speaking engagements, design contest awards. - Operates "Kitabuzz," a PR service utilizing Hokkaido-specialized gourmet influencers.

Yusuke Inoue, Representative of KOBUSHI MARKETING

Born in Okayama Prefecture. While enrolled in the Faculty of Education at Chiba University, he started a music label and artist management company during his student years as COO, growing it to an annual turnover of 120 million yen. Subsequently, he obtained an MBA from Aoyama Gakuin University Professional Graduate School. From 2015-2018, after working for digital marketing, media, and system development companies, he worked as a freelancer focusing on consulting & delivery for new digital marketing businesses, account management for freelancers and vendors, and developing events and community businesses centered on his original brand, KOBUSHI BEER.

Yusuke Inoue, Representative of KOBUSHI MARKETING

KOBUSHI BEER Lineup

About KOBUSHI MARKETING

Through "KOBUSHI BEER," an original craft beer originating from Shibuya, the company is engaged in initiatives that connect people. It operates a community of 5,000 Shibuya marketers and entrepreneurs, organizing over 200 business networking events annually. It also provides consulting and delivery services centered on web IT and creative new businesses.