Kobe Shimbun Co., Ltd. (headquartered in Chuo Ward, Kobe City) has released case studies of Kansai Airport Kobe Co., Ltd. and Denso Ten Corporation adopting the corporate plan of 'Kobe Shimbun NEXT', the digital edition of Kobe Shimbun.

Kansai Airport Kobe

Since taking over the operation rights from Kobe City in 2018, Kansai Airport Kobe has been managing Kobe Airport. The company targets the Seto Inland Sea region west of Kobe, including Himeji, Akashi, and Awaji Island, and actively promotes tourism collaboration with local municipalities, increased airport usage, and community contributions to the local Kobe area.

### Midori Kusaka, Sales and Public Relations Group, Kobe Division

#### Challenge 1: Difficulty in Information Gathering Due to Frequent Travel Frequent visits to external stakeholders and business trips to headquarters meant long periods away from the desk. With traditional print newspapers, it was difficult to keep up with daily full-page checks, increasing the risk of missing important local news and government policies.

#### Effect 1: Improved Efficiency and Comprehensiveness in Information Gathering Now, staff can easily access the newspaper on smartphones from anywhere, ensuring they never miss critical local news or administrative updates, even when away from their desks.

#### Challenge 2: Cumbersome Information Sharing (Clipping Process) Highlighting relevant articles on paper and sharing them internally consumed significant time, making it difficult to keep up with daily operations.

#### Effect 2: Significant Reduction in Clipping Workload The manual process of cutting out articles, highlighting, and sharing them internally has been eliminated, freeing up time to focus on core business activities.

Case study of Kansai Airport Kobe adoption

Denso Ten

Denso Ten, headquartered in Hyogo Ward, Kobe City, is a comprehensive automotive electronics manufacturer focused on creating value in mobility for future society. The company aims to contribute to the local community through technology and advanced services, such as launching the app 'BeKobeFun+' that encourages circulation and consumption.

### Shinichi Tanaka, Group Leader, Innovation Creation Center

#### Challenge 1: Weakening Internal Communication With the spread of remote work and digitalization, opportunities for casual conversations and spontaneous idea generation—such as those that naturally occurred when meeting colleagues in the office—had decreased.

#### Effect 1: Enhanced Internal Communication Having common topics (such as local news) has created opportunities for casual conversations and easy information sharing among employees, even in remote work environments.

#### Challenge 2: Understanding Local Challenges for Business Expansion For developing new businesses and services that promote mobility and consumption, it was essential to accurately and timely capture real-time local trends and latent needs.

#### Effect 2: Gaining Insights for New Business Development Timely access to real local trends and challenges has helped concretize ideas for new service development, such as BeKobeFun+.

Case study of Denso Ten adoption

Kobe Shimbun NEXT Corporate Plan

Kobe Shimbun NEXT is an electronic newspaper service launched in November 2012 by Kobe Shimbun. It provides comprehensive and in-depth coverage of all information related to Hyogo Prefecture. Unlike national newspapers, Kobe Shimbun NEXT allows users to access hyper-local news anytime, anywhere via smartphones or PCs. It enables easier collection of information useful in various business scenarios, such as researching news related to clients or finding conversation starters with customers.

### Strengths of Kobe Shimbun NEXT - Rich coverage of regional economy and business news - Ability to track municipal government activities - Abundant local information that sparks conversations

The introduction page features logos of major adopting companies. https://www.kobe-np.co.jp/info/hojinnextguide/

Kobe Shimbun Co., Ltd.

- Company Name: Kobe Shimbun Co., Ltd. - President & CEO: Shuichi Kajioka - Founded: February 11, 1898 (Meiji 31) - Address: 1-5-7 Higashikawasakicho, Chuo Ward, Kobe City, 650-8571 - https://www.kobe-np.co.jp/corporate/info/info.shtml

A service brochure titled 'Turning Local Trends into Your Advantage' is available for those who request materials.

Comprehensive service materials covering everything about Kobe Shimbun NEXT

- Introduction to features and content - Business use cases - Detailed pricing plans

Request materials here

[Contact] Corporate Sales Department, Kobe Shimbun NEXT - TEL: 078-362-7329 (Weekdays 10:00–17:00) - MAIL: houjin@kobe-np.co.jp

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  • Source: PR TIMES
  • Category: Partnership