Batappe's 50th Year: A Quiet Dream Whispered.

Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams.
This press release is a dream of Kern Co., Ltd.

The bread called 'Batappe'
When it comes to the flagship product of Kern, a long-established bakery in Kobe (founded in 1946, headquarters: Kobe, Hyogo Prefecture), it's 'Chocoppe,' a soft French bread sandwiching milk chocolate cream.
Since its launch in 1974, it has sold at least 22.5 million units, making it Kern's 'undisputed ace' in terms of popularity and recognition.

Beside this 'ace,' there is a bread that has quietly accumulated 50 years of history.
It is 'Batappe,' born as Chocoppe's partner.
Batappe is a simple loaf, the same 18cm length as Chocoppe, with peanut butter cream sandwiched inside, wrapped with a band that says 'Batappe.'

Two years after Chocoppe, Batappe was created in 1976 with the idea that 'Chocoppe probably needs a partner too.' Since then, it has been loved alongside Chocoppe, mainly in its hometown of Kobe.
Even if it doesn't stand out, it's a bread that someone picks up every day.

Chocoppe and Batappe
Chocoppe sometimes sells 1,600 units a day across all Kern stores, truly serving as 'Kern's business card.'
In contrast, Batappe's sales volume is about one-third to half of Chocoppe's.

In reality, Chocoppe overwhelmingly receives more collaboration offers from various companies and organizations.

Even the giant sign, approximately 160cm tall, placed at the storefront of the Sannomiya store, which relocated within the area in 2023, is also Chocoppe. Chocoppe has long played the role of Kern's 'face,' a special bread in its history.
Alongside Chocoppe, Batappe has also been quietly loved.

A 50-year dream
Batappe also enjoys strong popularity, consistently ranking within the top 5 in sales among all Kern products. Its recognition is by no means low.
This year, Batappe, celebrating its 50th anniversary, has a humble dream.
It is: 'At this 50-year milestone, just for one day, I want to sell more than Chocoppe and receive a little attention.'
Facing Batappe's dream, we reconsidered.
'Perhaps we haven't fully conveyed Batappe's charm yet?'
When we quizzed customers in stores and on social media, asking, 'Chocoppe has chocolate cream. What's inside Batappe?', a certain number of people answered 'butter' or 'butter cream.'
Some even said, 'If I had known it was peanut butter cream, I would have tried it sooner!'

Every time we receive such reactions, we feel that there are still many people who haven't encountered Batappe.

Voices of Batappe fans
Many staff members working at Kern are also 'Batappe fans.'
They shared their thoughts on Batappe's appeal.
'I'm definitely a Batappe fan. Chocolate is simply sweet and delicious, but peanut butter cream has 'sweet, salty, and savory' notes, so it's not just sweet; it has a slightly deeper deliciousness.'
'It tastes a bit more mature than chocolate. It also pairs well with hojicha (roasted green tea).'
'The color of the band is bright, giving it an elegant appearance. The cream is smooth and has a gentle mouthfeel, but it also contains small peanut pieces, making the texture enjoyable.'
'Normally, I tend to buy Chocoppe, but when I occasionally eat Batappe, I always get a fresh surprise, thinking, 'Oh, it's delicious!''
'When I was a child, I was a Chocoppe fan, but as an adult, I've become a Batappe fan.'
The staff's words convey Batappe's subtle charm.

Dedicated to the 50th year
This year, its 50th anniversary, Batappe is dreaming a small dream. Batappe's dream is also our dream.
Please, if you see Batappe in the store, place it on your tray.
Each one will be a quiet step towards celebrating Batappe's 50 years.

Please try Batappe along with various other breads.