The Timeless Classic Scent Loved Beyond Trends: "Kesho Motto SAVON, Elegant White Soap that Brightens the Heart"

Kobayashi Pharmaceutical Co., Ltd. (Headquarters: Osaka City, President: Kaichi Toyota) is pleased to announce the nationwide release on Thursday, April 16, 2026, of "Kesho Motto SAVON, Elegant White Soap that Brightens the Heart," a new addition to the popular "Kesho Motto SAVON" series of deodorizers and air fresheners. This new product embodies a "classic sense of cleanliness" that transcends trends and is loved by all genders and ages.

Development Background In the spring of 2023, we launched "Kesho Motto SAVON" as the first in the series with an easy-to-refill specification, which received widespread support for its scent of clean laundry and the convenience of refills. Now, we have added the "White Soap" fragrance, pursuing the "scent of clean" that is at the core of the SAVON series. In today's diverse range of scents from fabric softeners, shampoos, and body soaps, we focused on a "classic sense of cleanliness" that is timelessly loved regardless of gender or age. Responding to the persistent support for the "scent of soap," which can be seen as a return to basics amidst changing trends, we developed this product.

Product Features 1. An exquisite and refined White Soap Scent This white soap-like fragrance gently envelops the entire scent with a base of clean musk, layered with accents of transparent lychee and muguet over fresh florals of peony and rose. The comfort of freshly washed laundry spreads softly, tidying up your daily space.

2. Environmentally Friendly and Economical "Refillable" Option Available By offering refillable options, the main container can be reused repeatedly. When refilling, the deodorizing filter can be replaced simultaneously with refilling the liquid. The filter is designed for easy removal, making it simple to replace without getting your hands dirty. Furthermore, compared to purchasing a new main container, using refills reduces waste weight by approximately 76%, demonstrating an environmentally conscious specification.

3. Simple Design That Easily Fits Anywhere, Conveying a Sense of Cleanliness Finished in a white-based design that evokes softness and cleanliness. Its shape harmonizes well with interiors and fits seamlessly into everyday spaces, making it suitable for any room, including bedrooms and toilets.

Product Overview Product Name: Kesho Motto SAVON, Elegant White Soap that Brightens the Heart Category: Deodorizer/Air Freshener Manufacturer's Suggested Retail Price: Main Unit: Open Price 400mL Refill: Open Price 400mL Release Date: Thursday, April 16, 2026 *Actual release date may vary slightly by retailer. *May not be available at some stores.

Product Features: 1. The "Deodorizing Filter" Catches Odors! Effectively deodorizes common household odors such as body odor, cooking smells, garbage odors, and toilet odors. 2. A fresh, clean, and pleasant scent gently and softly spreads. 3. A simple design that harmonizes wherever placed, whether in a room or toilet. 4. Environmentally friendly and economical refillable option available.

Customer Inquiries: Kobayashi Pharmaceutical Co., Ltd. Customer Relations Office TEL: 0120-5884-07 / URL: https://www.kobayashi.co.jp (Reception Hours: 9:00 AM - 5:00 PM JST, excluding Saturdays, Sundays, and public holidays)