Fashion Reuse Company KLD Opens First Permanent Store, 'KLD TOKYO,' in Jinnan, Shibuya
KLD, a company specializing in branded secondhand fashion, is opening its first permanent physical location, 'KLD TOKYO,' in Shibuya on April 4, 2026. The store aims to bridge the gap between online and offline retail by offering a curated, experience-driven environment for high-value resale items.
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- 📰 Published: March 30, 2026 at 19:00
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KLD Inc. (Headquarters: Itoshima, Fukuoka; Representative Director: Kenta Ito) will open its first permanent store, 'KLD TOKYO,' in Jinnan, Shibuya-ku, Tokyo, on Saturday, April 4, 2026.
Having primarily operated online, KLD has been testing the potential of offline customer experiences through pop-up events at Shin-Puh-Kan in Kyoto and international expansions in Taiwan and South Korea. This new store is an extension of those efforts, serving as a hub that embodies KLD’s philosophy of 'QUALITY REUSABLES' through its space, customer service, and products.
Background and Objectives
KLD operates a reuse business centered on branded secondhand clothing, emphasizing the importance of 'delivering not just the sale of used goods, but the context of their value.'
While KLD has expanded its support through online sales by focusing on product selection, curation, and content design, the company identified the following challenges:
- Difficulty in fully conveying the background and value of products.
- Limitations in designing experiences that appeal to customers' sensibilities.
- The high importance of experiencing items in person for high-ticket merchandise.
Based on these factors, KLD decided to make a full-scale entry into the offline sector.
During a 2025 pop-up at Shin-Puh-Kan in Kyoto, the company recorded approximately 4.3 million yen in sales over three days, confirming the effectiveness of curation in a physical space.
Furthermore, through a long-term pop-up at 'Breeze Nan Shan' in Taipei, Taiwan, and an exhibition at the No Baundariez Gallery in Seoul, South Korea, it became clear that similar values are well-received in international markets.
[KLD POP-UP IN SEOUL - YouTube Video]
Features of KLD TOKYO
1. Spatial Design that Delivers Curation as an Experience
At KLD TOKYO, the space is not merely for product display; it is an expression of curation that includes the context of brands, historical backgrounds, and styling.
These items are not purchased based on specific themes. Instead, each piece entrusted to or purchased by KLD from individual customers serves as a starting point. By gathering items with their own unique backgrounds and stories, the resulting lineup spans everything from archival pieces to current collections.
Additionally, KLD operates an online buying service that accepts items from across the country, which serves as the foundation for the store's inventory.
[*Click here for the online buying service]
2. Sales Design Integrated with Online Operations
By linking with the e-commerce infrastructure KLD has built, the store provides a purchasing experience that bridges online and offline channels.
- Trying on items in-store → Purchasing online
- Browsing online → Checking items in-store
- Minimizing opportunity loss through centralized inventory management
These features enable a seamless experience across channels.
[KLD Store]
3. A New Customer Service Experience for High-Value Reuse
At KLD TOKYO, the focus is on service provided by 'curators' rather than traditional sales staff.
By communicating the background, value, and styling suggestions for each product, the store maximizes the customer's sense of satisfaction and confidence in their purchase.
Future Outlook
Moving forward, KLD plans the following developments with this store as a starting point:
- Expansion of permanent stores within Japan.
- Continued pop-ups and establishment of permanent locations overseas.
- Supporting the construction of reuse businesses through collaborations with brand companies.
KLD aims to transcend the divide between primary and secondary markets, striving to 'create a satisfying cycle in collaboration with brands.'
Store Overview
Store Name: KLD TOKYO
Opening Date: Saturday, April 4, 2026
Location: Kula Building 4F, 1-17-5 Jinnan, Shibuya-ku, Tokyo
Business Hours: 11:00 - 20:00
Products Handled: Branded secondhand clothing (Men's/Women's)
*A VIP preview for stakeholders is scheduled for Friday, April 3, 2026.
Having primarily operated online, KLD has been testing the potential of offline customer experiences through pop-up events at Shin-Puh-Kan in Kyoto and international expansions in Taiwan and South Korea. This new store is an extension of those efforts, serving as a hub that embodies KLD’s philosophy of 'QUALITY REUSABLES' through its space, customer service, and products.
Background and Objectives
KLD operates a reuse business centered on branded secondhand clothing, emphasizing the importance of 'delivering not just the sale of used goods, but the context of their value.'
While KLD has expanded its support through online sales by focusing on product selection, curation, and content design, the company identified the following challenges:
- Difficulty in fully conveying the background and value of products.
- Limitations in designing experiences that appeal to customers' sensibilities.
- The high importance of experiencing items in person for high-ticket merchandise.
Based on these factors, KLD decided to make a full-scale entry into the offline sector.
During a 2025 pop-up at Shin-Puh-Kan in Kyoto, the company recorded approximately 4.3 million yen in sales over three days, confirming the effectiveness of curation in a physical space.
Furthermore, through a long-term pop-up at 'Breeze Nan Shan' in Taipei, Taiwan, and an exhibition at the No Baundariez Gallery in Seoul, South Korea, it became clear that similar values are well-received in international markets.
[KLD POP-UP IN SEOUL - YouTube Video]
Features of KLD TOKYO
1. Spatial Design that Delivers Curation as an Experience
At KLD TOKYO, the space is not merely for product display; it is an expression of curation that includes the context of brands, historical backgrounds, and styling.
These items are not purchased based on specific themes. Instead, each piece entrusted to or purchased by KLD from individual customers serves as a starting point. By gathering items with their own unique backgrounds and stories, the resulting lineup spans everything from archival pieces to current collections.
Additionally, KLD operates an online buying service that accepts items from across the country, which serves as the foundation for the store's inventory.
[*Click here for the online buying service]
2. Sales Design Integrated with Online Operations
By linking with the e-commerce infrastructure KLD has built, the store provides a purchasing experience that bridges online and offline channels.
- Trying on items in-store → Purchasing online
- Browsing online → Checking items in-store
- Minimizing opportunity loss through centralized inventory management
These features enable a seamless experience across channels.
[KLD Store]
3. A New Customer Service Experience for High-Value Reuse
At KLD TOKYO, the focus is on service provided by 'curators' rather than traditional sales staff.
By communicating the background, value, and styling suggestions for each product, the store maximizes the customer's sense of satisfaction and confidence in their purchase.
Future Outlook
Moving forward, KLD plans the following developments with this store as a starting point:
- Expansion of permanent stores within Japan.
- Continued pop-ups and establishment of permanent locations overseas.
- Supporting the construction of reuse businesses through collaborations with brand companies.
KLD aims to transcend the divide between primary and secondary markets, striving to 'create a satisfying cycle in collaboration with brands.'
Store Overview
Store Name: KLD TOKYO
Opening Date: Saturday, April 4, 2026
Location: Kula Building 4F, 1-17-5 Jinnan, Shibuya-ku, Tokyo
Business Hours: 11:00 - 20:00
Products Handled: Branded secondhand clothing (Men's/Women's)
*A VIP preview for stakeholders is scheduled for Friday, April 3, 2026.