Alpha Co., Ltd. Releases 'PREMIUM SMART LOCK' Brand Movie Celebrating 40 Years of Smart Lock Innovation

Comprehensive lock manufacturer Alpha Co., Ltd. (Headquarters: Yokohama, Kanagawa; President and Representative Director: Tetsuyuki Tsukano; hereinafter "Alpha") is pleased to announce the release of a brand movie for its "PREMIUM SMART LOCK" series, which has reached a cumulative sales milestone of 1.38 million units as of February 2026.

This movie looks back on 40 years of smart lock history and technology, starting with the 1984 launch of "Digita-Lock," Japan's first keyless entrance lock. It also highlights Alpha's commitment to craftsmanship and its vision for the future.

■ Availability: Alpha Official Website / Alpha Official Online Store / Official YouTube Channel

■ Video URL: https://youtu.be/pIm3UHOo000

■ Duration: 2 minutes and 26 seconds

■ Content:

The brand movie uses a rhythmic structure, incorporating sound effects such as footsteps and smart lock operations to depict the 40-year journey of Alpha's smart locks across three generations.

Starting with the birth of Japan's first keyless entrance lock, the film illustrates how Alpha has continued to provide safety and security by applying technology cultivated through its automotive parts business.

Furthermore, it conveys how the technology and experience accumulated over the years have evolved Alpha's smart locks into the "PREMIUM" brand they are today, while reaffirming the company's dedication to supporting the security of your daily life into the future.