Alpha Co., Ltd. Releases 'PREMIUM SMART LOCK' Brand Movie Celebrating 40 Years of Smart Lock History
Comprehensive lock manufacturer Alpha has released a brand movie chronicling the 40-year history of its smart lock technology.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 16:22
- 🔍 Collected: March 28, 2026 at 21:59 (5h 37m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 06:59 (416h 59m after Collected)
Alpha Co., Ltd. (Headquarters: Yokohama, Kanagawa; President and Representative Director: Tetsuyuki Tsukano; hereinafter "Alpha"), a comprehensive lock manufacturer, is pleased to announce the release of a brand movie for its "PREMIUM SMART LOCK" series, which has reached a cumulative sales volume of 1.38 million units (as of February 2026).
This movie looks back on 40 years of smart lock history and technology, starting with the 1984 launch of "Digita-Lock," Japan's first keyless entrance lock. It also highlights Alpha's approach to manufacturing and its vision for the future.
・Brand Movie Overview
■ Where to watch: Alpha official website / Alpha official online store / Official YouTube channel
■ Video URL: https://youtu.be/pIm3UHOo000
■ Duration: 2 minutes and 26 seconds
■ Content:
The brand movie uses a rhythmic structure and sound design—incorporating footsteps and the operation sounds of smart locks—to depict the 40-year evolution of Alpha's smart locks across three generations.
Starting with the birth of Japan's first keyless entrance lock, the video illustrates how Alpha has continued to provide safety and security by applying technologies cultivated through its automotive parts business.
Furthermore, it conveys how the technology and experience accumulated over the years have evolved Alpha's smart locks into the "PREMIUM" line, while reaffirming the company's commitment to supporting the security of everyone's daily lives into the future.