Zooming in on Bakarhythm's Body While He Concentrates on Writing in a World That Feels Like Peeking into His Real Workplace! New TV Commercial "Kirin Healthia: Though I Look This Way" CM Starts Airing Nationwide from April 7th.

Kirin Beverage Co., Ltd. (President: Kazuhiro Inoue) will launch "Kirin Healthia Umami Green Tea" (hereinafter "Healthia") nationwide on Tuesday, April 7, 2026. In conjunction with this launch, Bakarhythm has been appointed as the image character for the product, and the new TV commercial "Kirin Healthia: Though I Look This Way" CM (15 seconds) will begin airing nationwide sequentially from Tuesday, April 7.

"Kirin Healthia Umami Green Tea" is a Food for Specified Health Uses that contains a high concentration※1 of tea catechins, 540mg※2, offering a luxurious taste with enjoyable umami and aroma, while achieving an easy-to-continue deliciousness. The new CM focuses on the writing activities of Bakarhythm, who is active not only as a comedian but also as a scriptwriter, having written the hit drama "Hot Spot" (2025), depicting him alone at his desk facing a laptop in a documentary style. In a world that feels like peeking into Bakarhythm's real workplace, after drinking "Healthia" during a break from manuscript writing, the camera zooms into Bakarhythm's body, and the title "Though I Look This Way, I'm Burning Fat."※3 appears. We invite you to pay attention to the new CM, which impressively portrays Bakarhythm, representing the modern smart lifestyle, as the protagonist who proactively tackles the consumption of visceral fat by drinking "Healthia" in daily life. In addition to the CM release, making-of and interview videos of the shoot will also be released. Please take a look.

※1 Among bottled tea beverages classified as Foods for Specified Health Uses and Foods with Function Claims (Kirin Survey, August 2025)

※2 Per 500ml

※3 Tea catechins help reduce visceral fat

New TV Commercial Overview

Title: "Kirin Healthia: Though I Look This Way" CM (15 seconds)

Starring: Bakarhythm

Release Date: Tuesday, April 7, 2026

Broadcast Area: Nationwide (excluding some areas)

CM Full Version URL: https://youtu.be/3RDFPfZTpoU

Filming Episodes

Upon receiving the explanation, "You will be in a setting where you are writing a script in a certain fictional place," and "Then, you will casually drink 'Healthia'," Bakarhythm nodded firmly with "Understood" and approached the camera.

Bakarhythm, who began the shoot after confirming key points around the product such as the timing of picking up "Healthia" and the drinking speed, checked the playback for each cut on the monitor. He repeatedly made fine adjustments in discussion with the director, pursuing expressions and gestures that would make the CM's central message, "Though I Look This Way, I'm Burning Fat," even more impressive. After shooting variations of his performance with different angles and camera work, and upon completion of the final cut, the voice "OK!" echoed on set. Bakarhythm smiled, saying "Ah, OK?" His previously serious expression, focused on writing, completely softened into a broad smile.

"Kirin Healthia: Though I Look This Way" CM (15 seconds) Storyboard

Talent Interview

-- Please tell us about your impressions of the CM shoot.

This time, I didn't have to do anything particularly special, just a very close-to-daily-life scene of sitting at a desk, so it was very easy, and above all, the shoot finished incredibly early, which was fantastic. I think everyone was happy to wrap up the shoot, which is the most important thing. Thank you!

-- Were there any specific points you focused on during the shoot?

What could it be? Since I was just sitting there (laughs), I didn't have much to focus on; it felt like my usual self.

-- Please tell us the highlights of the CM.

The highlight, as always, is "depicting daily life realistically." I think it's in the ordinary scenes. The scene with "Though I Look This Way, I'm Burning Fat" is at the end, so rather than a moment where I'm making a special effort, I hope viewers will feel that even in casual moments, there are choices to take care of one's body.

-- Please tell us your thoughts on drinking the newly improved "Healthia."

I've been drinking "Healthia" quite a bit since it was first released. I used to have a stronger image of bitterness, or rather, the bitterness of tea catechins, but it has become really easy to drink now. I liked the strong bitter taste, but the new one is something I can gulp down. I can't really tell if my body is burning fat right now, but it is, isn't it?

-- If given the theme "When is a 'Though I Look This Way, I'm Burning Fat' scene?", what would Bakarhythm answer?

"When a baseball umpire is quickly moving their feet around the bases. Though I look this way, I'm burning fat." ... This is the kind of situation I'd least want in a comedic improv. Why make me do an improv during an interview where everyone needs to be quiet (laughs).

-- Next, please express in an illustration the smartest way to carry "Healthia."

I think "Healthia" is cool as it is. "Have a hawk carry it."

-- In line with the newly improved "Healthia," what would you like to start doing new from April?

Is it something you want to *start*, rather than something you want to *have started*? I'd like to start about 10 new regular shows (laughs). But it's not really possible to do that, so I hope to be given new work. Also, I'm not exercising enough, so I have the feeling that I want to start running, but it's quite difficult.

-- In line with the newly improved "Healthia," please give a message to all the new employees starting in April.

Eat a lot and sleep a lot! That's all! (laughs)

-- In line with the newly improved "Healthia," what kind of new employee do you think you were, looking back now?

In the case of comedians, we belong to an agency, but it's not like joining a company. Back then, I had almost no work, and even when I appeared in live shows, I only got a few hundred yen, so I was basically living on part-time jobs. The word 'social worker' (shakaijin - employee) doesn't really resonate with me. It feels like I've come this far without ever becoming a proper employee. It was probably not much different from my student days. I became an employee, but I had no work. So, I think it's difficult to draw a line between our job and a typical employee.

Talent

"Kirin Healthia Umami Green Tea" Overview

The "Kirin Healthia Umami Green Tea" to be released this time contains a high concentration※1 of tea catechins, 540mg※2, offering a luxurious taste with enjoyable umami and aroma, while achieving a deliciousness that is easy to continue drinking. Through this product, we will provide "health habits that are easy to incorporate into customers' lives."

※1 Among bottled tea beverages classified as Foods for Specified Health Uses and Foods with Function Claims (Kirin Survey, August 2025)

※2 Per 500ml

■ "Kirin Healthia Umami Green Tea"

① Contents

・ Uses two types of tea leaves, offering a luxurious taste with enjoyable umami and aroma of tea.

・ Refreshing aftertaste and deliciousness that is easy to continue drinking.

・ Contains a high concentration of 540mg of tea catechins, and 500ml per day's recommended intake helps reduce visceral fat.

② Packaging

・ The brand logo has been renewed, expressing novelty with eye-catching colors and a matte texture.

・ A design with a quality feel that is easy to incorporate into daily life, conveying the deliciousness of tea and its reliable function.

【Food for Specified Health Uses】

• Indication: This product is rich in tea catechins, which work to break down and consume fat, enhancing the ability to metabolize fat, consuming fat as energy, and helping to reduce visceral fat, making it suitable for those with excess visceral fat.

• Dietary habits: Base your meals on staple foods, main dishes, and side dishes, and maintain a balanced diet.

Kirin Group, through manufacturing that observes nature and people, expands new joys of "food and health" and contributes to the realization of a spiritually rich society.

Keywords: Kirin, KIRIN, Bakarhythm, New CM, Healthia, Food for Specified Health Uses