Spotlight on the refreshing Ayami Nakajo walking through a pleasant, sunlit office district! New web commercial for "Kirin Gogo no Kocha FRUITS & ICE TEA" to be released on Monday, April 6th.
Kirin Beverage is launching a new "Kirin Gogo no Kocha FRUITS & ICE TEA" series with a web commercial starring Ayami Nakajo. The commercial promotes the drink as a refreshing choice for busy professionals, showcasing Nakajo in various stylish outfits. The product has achieved significant sales milestones and industry recognition, including awards and selection as a predicted hit item.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 23:00
- 🔍 Collected: April 6, 2026 at 14:30
- 🤖 AI Analyzed: April 18, 2026 at 07:09 (280h 38m after Collected)
Kirin Beverage Co., Ltd. (President: Kazuhiro Inoue) will be distributing a web commercial for the new series "Kirin Gogo no Kocha FRUITS & ICE TEA" from its No. 1 tea drink brand*2 "Gogo no Kocha" starting Monday, April 6, 2026.
*1: 7% fruit juice
*2: INTAGE SRI+ Tea Drink Market January 2025 - December 2025 Cumulative Sales Volume
In this web commercial, Ayami Nakajo appears in a stylish and wonderful office style. Through scenes of enjoying "Kirin Gogo no Kocha FRUITS & ICE TEA" as a drink to refresh during work breaks, we propose "a slightly wonderful choice" that lifts one's spirits even in a busy daily life. Through the web commercial featuring Ayami Nakajo, we aim to convey that this series is a "fruit tea that makes you feel good and want to try for refreshment."
■ Highlights of this work: Ayami Nakajo appears in townscapes and elevators wearing various outfits
The biggest highlight of this web commercial is the variety of outfits shown by Ayami Nakajo. To symbolize "a slightly wonderful choice every day," we adopted a production where outfits change vividly and rhythmically within a single video.
■ Shooting Episode
Filmed on a warm day with the feeling of spring. During the street shooting, Ayami Nakajo felt the arrival of spring, remarking on things like pollen starting to fly.
Ayami Nakajo completed the shooting with a smile throughout, showcasing various fashions for working women in the warm season with her signature style.
＜CM Information＞
Title/Length: "Gogo no Refresh Orange & Grapefruit" (15 seconds)
Broadcast Start Date: Monday, April 6, 2026
YouTube: https://youtu.be/nQaIg1nMQJ0
HP: https://www.kirin.co.jp/softdrink/gogo/fruits/
■ New Key Visual Also Released
Along with the release of the web commercial, the key visual has also been released. We will convey the product's appeal of fruit deliciousness and a refreshing aftertaste to more customers through the key visual.
■ About "Kirin Gogo no Kocha FRUITS & ICE TEA" which won 2 awards! Also attracting attention from the industry
This product recorded sales of 10 million bottles*3 on its first day of release, and due to continued popularity, it achieved 20 million bottles*4 (90% of the annual sales target for 2025) in the month following release, reaching 50 million bottles*5 in approximately 4 months after launch.
Furthermore, it was selected for "2026 Predicted Hit Items - Beverage Category" in Nikkei Trendy (December 2025 issue) and received the "Excellent Hit Award" in the "2025 Fiscal Year Food Hit Awards" by The Japan Food Journal, making it a fruit tea that is gaining attention from the industry.
*3: Based on our company's shipment volume as of September 24, 2025
*4: Based on our company's shipment volume as of October 3, 2025
*5: Based on our company's shipment volume as of February 3, 2026
*1: 7% fruit juice
*2: INTAGE SRI+ Tea Drink Market January 2025 - December 2025 Cumulative Sales Volume
In this web commercial, Ayami Nakajo appears in a stylish and wonderful office style. Through scenes of enjoying "Kirin Gogo no Kocha FRUITS & ICE TEA" as a drink to refresh during work breaks, we propose "a slightly wonderful choice" that lifts one's spirits even in a busy daily life. Through the web commercial featuring Ayami Nakajo, we aim to convey that this series is a "fruit tea that makes you feel good and want to try for refreshment."
■ Highlights of this work: Ayami Nakajo appears in townscapes and elevators wearing various outfits
The biggest highlight of this web commercial is the variety of outfits shown by Ayami Nakajo. To symbolize "a slightly wonderful choice every day," we adopted a production where outfits change vividly and rhythmically within a single video.
■ Shooting Episode
Filmed on a warm day with the feeling of spring. During the street shooting, Ayami Nakajo felt the arrival of spring, remarking on things like pollen starting to fly.
Ayami Nakajo completed the shooting with a smile throughout, showcasing various fashions for working women in the warm season with her signature style.
＜CM Information＞
Title/Length: "Gogo no Refresh Orange & Grapefruit" (15 seconds)
Broadcast Start Date: Monday, April 6, 2026
YouTube: https://youtu.be/nQaIg1nMQJ0
HP: https://www.kirin.co.jp/softdrink/gogo/fruits/
■ New Key Visual Also Released
Along with the release of the web commercial, the key visual has also been released. We will convey the product's appeal of fruit deliciousness and a refreshing aftertaste to more customers through the key visual.
■ About "Kirin Gogo no Kocha FRUITS & ICE TEA" which won 2 awards! Also attracting attention from the industry
This product recorded sales of 10 million bottles*3 on its first day of release, and due to continued popularity, it achieved 20 million bottles*4 (90% of the annual sales target for 2025) in the month following release, reaching 50 million bottles*5 in approximately 4 months after launch.
Furthermore, it was selected for "2026 Predicted Hit Items - Beverage Category" in Nikkei Trendy (December 2025 issue) and received the "Excellent Hit Award" in the "2025 Fiscal Year Food Hit Awards" by The Japan Food Journal, making it a fruit tea that is gaining attention from the industry.
*3: Based on our company's shipment volume as of September 24, 2025
*4: Based on our company's shipment volume as of October 3, 2025
*5: Based on our company's shipment volume as of February 3, 2026