"If You're Going to Drink, Have a Better Beer" - Kirin's "Ichiban Shibori" New Web CM Sequel "To the Person Who Orders First" Featuring Dondecorte's Ginji Questioning the Common Phrase "Toriaezu Nama" Released June 10

Kirin Brewery Company, Limited (President Hideki Horiguchi, hereinafter Kirin Brewery) flagship brand "Kirin Ichiban Shibori Draft Beer" (hereinafter Ichiban Shibori) has been well-received by many customers since its launch in 1990, based on the aspiration to "brighten Japan with the joy that delicious beer brings," made with the "Ichiban Shibori Method®" that extracts only the delicious part of the malt.

"Ichiban Shibori" released a web CM titled "The Man Afraid of Luxury" featuring the rapidly popular comedy duo Dondecorte (Ginji Watanabe and Kyosaku Kobashi) on Friday, June 5. This work surpassed 4.7 million views in 5 days from its release, and hidden gags explanations and scenes not used in the main video posted on the "Ichiban Shibori" official X account (@ichiban_KIRIN) have also received a great response.

Now, as a sequel to the well-received "The Man Afraid of Luxury," a new web CM titled "To the Person Who Orders First" will be released on Wednesday, June 10, on the official YouTube channel and the "Ichiban Shibori" official X account (@ichiban_KIRIN), themed around "If you're going to drink, have a better beer." Both "The Man Afraid of Luxury" and "To the Person Who Orders First" will also be released on the brand site.

The new sequel web CM begins in a bustling izakaya after work, where the duo from Dondecorte is asked by a staff member for their first order. In response to Kobashi's familiar order of "Toriaezu nama" (a draft beer for now), Ginji suddenly launches into a grand speech. "I want to question the common phrase 'Toriaezu nama' when ordering beer!" he begins, passionately arguing about his extraordinary commitment to beer. Through their exquisite interplay themed around "If you're going to drink, have a better beer," the appeal of "Ichiban Shibori" is impressively conveyed. After his animated speech, Ginji asks the staff member the brand of the draft beer. What is the "shocking remark" Ginji makes immediately after learning the beer at that shop is "Ichiban Shibori"? Following the previous work "The Man Afraid of Luxury," please pay attention to the unique and captivating interaction of the Dondecorte duo.

New Web CM Overview

Title: "To the Person Who Orders First"

Cast: Dondecorte (Kyosaku Kobashi, Ginji Watanabe)

Release Start Date: Wednesday, June 10, 2026

Video URL: https://youtu.be/-zQ4gEH0Nd4 (Horizontal)

　　　　　　　 https://youtube.com/shorts/SZJ37hZa5mA (Vertical)

Reference) Scenes not seen in the main video of the previous work "The Man Afraid of Luxury" are currently being released on the "Ichiban Shibori" official X account (@ichiban_KIRIN). Please take a look.

・Kirin Ichiban Shibori x Dondecorte: The Man Afraid of Luxury - Other Cuts

　 https://youtu.be/RyqsFEnahFE

・Kirin Ichiban Shibori x Dondecorte: The Man Afraid of Luxury - Long Version

　 https://youtu.be/qhd_EYNR7qc

Cast

Dondecorte

(Left) Kyosaku Kobashi　　　　　(Right) Ginji Watanabe

Kyosaku Kobashi (born June 17, 1989, from Okinawa Prefecture) and Ginji Watanabe (born August 2, 1985, from Yamaguchi Prefecture) are active as members of the Shibuya and Jimbocho Yoshimoto Manzai Theaters. They formed as a trial duo "news38" in 2018 and renamed to the current Dondecorte the following year in 2019. They began activities as a formal duo after advancing to the quarterfinals in their first year of formation at "M-1 Grand Prix 2019." In 2025, they advanced to the finals of the "M-1 Grand Prix" for the first time and won second place.

A Grand Reveal of the Many Meticulous Productions Hidden in the Set of "The Man Afraid of Luxury"

Immediately after the release of "The Man Afraid of Luxury" on Friday, June 5, many posts on social media focused on the meticulous productions hidden in the set, generating buzz with comments like "Cheers to Masumasutei!" "Ginji's Fried Rice!" and "I watched it three times in a row!" This time, we will reveal all at once the many meticulous productions embedded in the izakaya set that was the stage for the "The Man Afraid of Luxury" CM. Also, the newly released "To the Person Who Orders First" also includes many meticulous productions. Please pay attention.

Production 1: The Izakaya Master is Kohei Masuda from the Comedy Duo Kageyama!

The master of the izakaya that is the stage for this CM is played by Kohei Masuda from the comedy duo Kageyama. Ginji and Masuda live together at Masuda's family home "Masumasu-so," and the YouTube channel "Soreike Masumasu-so" featuring the two is very popular, leading to a guest appearance.

Production 2: The Izakaya's Name is "Masumasutei"!

The name of the izakaya that is the stage for the CM is "Masumasutei." This name is taken from "Masumasu-so," where Kageyama's Masuda and Ginji live together. Also, the master and staff wore aprons with the shop name "Masumasutei," showing attention to detail in the setting.

Production 3: The "Master's Special Dishes" Listed are Excellent Menu Items Related to Ginji!

The items listed as "Master's Special Dishes" on the menu include excellent dishes such as "Pork Mille-Feuille Steam" that Ginji has showcased on his YouTube channel and elsewhere.

Production 4: The Frames Decorating the Izakaya Feature Dondecorte's Manzai "Tsukami"

Multiple frames paying homage to the "tsukami" (opening gag) that Dondecorte performs at the beginning of their manzai routines were installed on the walls of the izakaya.

Production 5: The Service Provided by the Master is Ginji's Signature Dish "Shrimp Fried Rice"!

Ginji has frequently showcased his excellent "Shrimp Fried Rice," which he "polished during his rock-bottom days," on the YouTube channel "Soreike Masumasu-so" with Kageyama's Masuda and on TV programs. This "Shrimp Fried Rice," which holds special meaning for Ginji, appears in "The Man Afraid of Luxury."

"To the Person Who Orders First" Storyboard

"Kirin Ichiban Shibori Draft Beer" Overview

"Kirin Ichiban Shibori Draft Beer" (hereinafter Ichiban Shibori) has been well-received by many customers since its launch in 1990, based on the aspiration to "brighten Japan with the joy that delicious beer brings," made with the "Ichiban Shibori Method®" that extracts only the delicious part of the malt.

1. Product Name: "Kirin Ichiban Shibori Draft Beer"

2. Sales Area: Nationwide

3. Capacity/Container: 135ml can, 250ml can, 350ml can, 500ml can, small