Mercian to Launch 'Cocktail Sparkling Wine: White Wine x Peach Fizz' on June 23 (Tue) from its Successful Brand Lineup!
Mercian Corporation will release 'Cocktail Sparkling Wine: White Wine x Peach Fizz' (290ml bottle can) nationwide on June 23, 2026 (Tue). The product features the popular peach flavor, selected based on customer research, to cater to the growing RTD market and wine beginners. With an alcohol content of 5%, it will be sold at an open price. Mercian continues to propose rich time with wine and aims to create new drinking opportunities.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 20:00
- 🔍 Collected: May 26, 2026 at 11:31
- 🤖 AI Analyzed: May 27, 2026 at 09:33 (22h 1m after Collected)
## Mercian Corporation (President: Masamitsu Otsuka) will launch 'Cocktail Sparkling Wine: White Wine x Peach Fizz' (290ml bottle can) on June 23 (Tue) as the latest addition to its 'Cocktail Sparkling Wine' brand, which offers the lightness of wine combined with a comforting sweetness.
In recent years, the RTD (Ready to Drink) market has shown steady long-term growth, attracting significant attention. RTD consumers are known to seek special or different alcoholic beverages on weekends or after working hard. The 'Cocktail Sparkling Wine' series is specifically designed for people who are new to wine, including younger consumers who typically drink RTDs, by thoroughly pursuing delicious combinations of wine with fruit juices and other ingredients. The series, which includes 'White Wine x Ice Tea,' 'Rosé Wine x Grapefruit Squash,' and 'Red Wine x Lemonade,' was launched in June 2025 and has successfully surpassed 600,000 units in sales within 10 months, receiving positive feedback.
'Cocktail Sparkling Wine: White Wine x Peach Fizz,' which is being newly released, adopts the peach flavor that was most popular in customer surveys. By selecting a white wine that pairs well with peach juice, it achieves a drinkable flavor that makes the most of the fruit's taste. By launching this new flavor, which is perfect for the upcoming summer season, the company aims to create new opportunities for customers to enjoy wine.
Mercian, guided by its corporate purpose of 'turning the bounty of nature into happiness,' continues to provide various proposals for enjoying time and human connections through wine, alongside its nature-positive initiatives.
■ Product Details
- A cocktail sparkling wine made by adding peach juice to white wine.
- You can enjoy the fresh aroma and juicy taste of peaches.
■ Package Details
- The design captures the adorable color and form of a peach, while simply conveying the excitement of the combination to inspire a sense of joy and brightness in selection.
1. Product Name: Cocktail Sparkling Wine: White Wine x Peach Fizz
2. Color: White
3. Alcohol Content: 5%
4. Capacity/Container: 290ml/Can
5. Category: Sweet Fruit Wine (Sparkling)
6. Launch Date/Region: June 23, 2026 (Tue) / Nationwide
7. Price: Open Price
In recent years, the RTD (Ready to Drink) market has shown steady long-term growth, attracting significant attention. RTD consumers are known to seek special or different alcoholic beverages on weekends or after working hard. The 'Cocktail Sparkling Wine' series is specifically designed for people who are new to wine, including younger consumers who typically drink RTDs, by thoroughly pursuing delicious combinations of wine with fruit juices and other ingredients. The series, which includes 'White Wine x Ice Tea,' 'Rosé Wine x Grapefruit Squash,' and 'Red Wine x Lemonade,' was launched in June 2025 and has successfully surpassed 600,000 units in sales within 10 months, receiving positive feedback.
'Cocktail Sparkling Wine: White Wine x Peach Fizz,' which is being newly released, adopts the peach flavor that was most popular in customer surveys. By selecting a white wine that pairs well with peach juice, it achieves a drinkable flavor that makes the most of the fruit's taste. By launching this new flavor, which is perfect for the upcoming summer season, the company aims to create new opportunities for customers to enjoy wine.
Mercian, guided by its corporate purpose of 'turning the bounty of nature into happiness,' continues to provide various proposals for enjoying time and human connections through wine, alongside its nature-positive initiatives.
■ Product Details
- A cocktail sparkling wine made by adding peach juice to white wine.
- You can enjoy the fresh aroma and juicy taste of peaches.
■ Package Details
- The design captures the adorable color and form of a peach, while simply conveying the excitement of the combination to inspire a sense of joy and brightness in selection.
1. Product Name: Cocktail Sparkling Wine: White Wine x Peach Fizz
2. Color: White
3. Alcohol Content: 5%
4. Capacity/Container: 290ml/Can
5. Category: Sweet Fruit Wine (Sparkling)
6. Launch Date/Region: June 23, 2026 (Tue) / Nationwide
7. Price: Open Price
FAQ
What is the flavor profile of this wine?
It features white wine blended with peach juice, offering a fresh, juicy peach aroma and taste.
What is the alcohol content?
It is 5%, designed to be light and easy to drink.
Where can I purchase it?
It will be available nationwide in Japan starting June 23, 2026.