Enjoy the gorgeous aroma and juicy taste of mango reminiscent of the tropics! "Kirin Hyoketsu® Mango Sparkling (Limited Time Offer)" to be released on June 9 (Tuesday)
Kirin Brewery will release "Kirin Hyoketsu® Mango Sparkling (Limited Time Offer)" nationwide on June 9, 2026. This new product offers the gorgeous aroma and juicy taste of mango, aiming to expand the RTD market by meeting consumer expectations for "seasonality" and "special feeling," and attracting new customers, including younger generations.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 20:00
- 🔍 Collected: May 11, 2026 at 11:31
- 🤖 AI Analyzed: May 12, 2026 at 03:57 (16h 25m after Collected)
Kirin Brewery Company, Limited (President: Hideki Horiguchi) will release "Kirin Hyoketsu® Mango Sparkling (Limited Time Offer)" (350ml can, 500ml can) from the "Kirin Hyoketsu® (hereinafter, Hyoketsu®)" brand, which delivers the deliciousness of fresh fruits, nationwide on June 9 (Tuesday).
In recent years, the RTD*1 market continues to expand and is attracting attention. Customers who regularly enjoy RTD have expectations for "seasonality" and "special feeling" in addition to "deliciousness" and "fruitiness," and limited-edition flavors are one of the triggers for purchase. In such a market environment, the "Hyoketsu®" brand has been favored for its fresh fruitiness and crisp, refreshing taste, selling a cumulative total of approximately 15 billion bottles*2 since its launch in 2001, and continues to perform strongly as our company's No. 1*3 selling RTD category brand.
*1 Abbreviation for Ready to Drink. Alcoholic beverages that can be consumed immediately after opening the cap.
*2 Equivalent to 350ml cans, as of the end of December 2025
*3 Estimated by Kirin Brewery
The "Kirin Hyoketsu® Mango Sparkling (Limited Time Offer)" to be released this time offers a gorgeous aroma and juicy taste of mango, reminiscent of the tropics, bringing a bright, cheerful feeling and a sense of the extraordinary even during the rainy season. By launching limited-edition products with novelty and a sense of seasonality, we aim to encourage existing customers as well as new customers, including younger generations, to pick up "Hyoketsu®," thereby contributing to the further growth of the RTD category.
"Hyoketsu®" is a brand that aims to "make customers' days brighter and more refreshing." With limited-edition products that allow customers to enjoy the delicious taste of seasonal, fresh fruits with a refreshing carbonation, we aim to revitalize the RTD market while staying close to customers' feelings and diversifying needs.
Regarding the contents:
* You can enjoy the juicy sweetness of mango with a refreshing carbonation and a crisp aftertaste. (0.3% fruit juice)
* Made with clear fruit juice and clear vodka, achieving the unique "fresh and refreshing deliciousness of fruit" that is characteristic of "Hyoketsu®."
Regarding the package:
The "Hyoketsu®" characteristic diamond-cut can features a design that evokes a sense of tropical extraordinary with an illustration of mangoes that conveys juicy fruitiness.
The Kirin Group contributes to the realization of a rich society by creating new joys in "food and health" through manufacturing that keeps an eye on nature and people.
-Note-
Product Name: "Kirin Hyoketsu® Mango Sparkling (Limited Time Offer)"
Release Date: June 9, 2026 (Tuesday)
Release Region: Nationwide
Volume/Container: 350ml can, 500ml can
Price: Open price
Alcohol Content: 4%
Pure Alcohol Content: 350ml can: 11.2g, 500ml can: 16g
Manufacturing Plants: Kirin Brewery Sendai Plant, Toride Plant, Nagoya Plant, Okayama Plant / Kirin Distillery Fuji Gotemba Distillery (planned)
In recent years, the RTD*1 market continues to expand and is attracting attention. Customers who regularly enjoy RTD have expectations for "seasonality" and "special feeling" in addition to "deliciousness" and "fruitiness," and limited-edition flavors are one of the triggers for purchase. In such a market environment, the "Hyoketsu®" brand has been favored for its fresh fruitiness and crisp, refreshing taste, selling a cumulative total of approximately 15 billion bottles*2 since its launch in 2001, and continues to perform strongly as our company's No. 1*3 selling RTD category brand.
*1 Abbreviation for Ready to Drink. Alcoholic beverages that can be consumed immediately after opening the cap.
*2 Equivalent to 350ml cans, as of the end of December 2025
*3 Estimated by Kirin Brewery
The "Kirin Hyoketsu® Mango Sparkling (Limited Time Offer)" to be released this time offers a gorgeous aroma and juicy taste of mango, reminiscent of the tropics, bringing a bright, cheerful feeling and a sense of the extraordinary even during the rainy season. By launching limited-edition products with novelty and a sense of seasonality, we aim to encourage existing customers as well as new customers, including younger generations, to pick up "Hyoketsu®," thereby contributing to the further growth of the RTD category.
"Hyoketsu®" is a brand that aims to "make customers' days brighter and more refreshing." With limited-edition products that allow customers to enjoy the delicious taste of seasonal, fresh fruits with a refreshing carbonation, we aim to revitalize the RTD market while staying close to customers' feelings and diversifying needs.
Regarding the contents:
* You can enjoy the juicy sweetness of mango with a refreshing carbonation and a crisp aftertaste. (0.3% fruit juice)
* Made with clear fruit juice and clear vodka, achieving the unique "fresh and refreshing deliciousness of fruit" that is characteristic of "Hyoketsu®."
Regarding the package:
The "Hyoketsu®" characteristic diamond-cut can features a design that evokes a sense of tropical extraordinary with an illustration of mangoes that conveys juicy fruitiness.
The Kirin Group contributes to the realization of a rich society by creating new joys in "food and health" through manufacturing that keeps an eye on nature and people.
-Note-
Product Name: "Kirin Hyoketsu® Mango Sparkling (Limited Time Offer)"
Release Date: June 9, 2026 (Tuesday)
Release Region: Nationwide
Volume/Container: 350ml can, 500ml can
Price: Open price
Alcohol Content: 4%
Pure Alcohol Content: 350ml can: 11.2g, 500ml can: 16g
Manufacturing Plants: Kirin Brewery Sendai Plant, Toride Plant, Nagoya Plant, Okayama Plant / Kirin Distillery Fuji Gotemba Distillery (planned)