Tanrei Green Label" Renewed After Two Years: Satisfying Flavor with Increased Barley, New Packaging Conveys Liberation and Refreshing Taste
Kirin Brewery is refreshing its "Tanrei Green Label" low-malt beer after two years, featuring "70% less sugar." The updated recipe includes more barley for a satisfying and refreshing taste with reduced aftertaste acidity, while the new packaging conveys a sense of freedom and quality. This initiative aims to engage health-conscious consumers who still seek enjoyable beer options, thereby boosting the functional and overall beer markets.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 20:00
- 🔍 Collected: April 6, 2026 at 11:31
- 🤖 AI Analyzed: April 17, 2026 at 13:45 (266h 14m after Collected)
Kirin Brewery Company, Limited (President: Hideki Horiguchi) will renew both the content and packaging of its "Tanrei Green Label" happoshu (low-malt beer) with "70% less sugar※1", sequentially switching to products manufactured from late April nationwide.
※1 According to the Standard Tables of Food Composition in Japan 2020 (8th revised edition).
The rising health consciousness of consumers is expected to continue, and the functional beer-like beverage market is anticipated to remain robust even after the revision of the Liquor Tax Law in October 2026※2. On the other hand, many consumers are health-conscious but have not entered the functional beer-like beverage market, and there is a further opportunity for market expansion by responding to the desire to "be concerned about health, but still want to enjoy delicious beer."
※2 According to Kirin Brewery research.
"Tanrei Green Label" is characterized by a good balance of "deliciousness" and "70% less sugar," and has been supported by the brand's unique refreshing taste and comfortable sense of liberation, contributing to the expansion of the functional market since its launch in 2002.
This time, in order to deliver its unique value to more customers, the content and packaging have been renewed. While retaining the "Hop Aroma Method," which brings out the refreshing taste unique to "Tanrei Green Label," by increasing the amount of barley used, the taste has evolved to combine the mildness of barley with a crisp drinkability. It achieves a taste that mellows the acidity in the aftertaste, making you want to reach for another one. The package has evolved into a design that conveys a sense of quality through the dignified placement of the "Sacred Beast" and "Tanrei" logos, while enhancing a sense of liberation with appropriate white space.
Through this renewal, our company will enhance the refreshing quality and comfortable sense of liberation of "Tanrei Green Label," and by communicating this widely to customers through new communication and in-store promotions, we aim to foster customer expectations that they can enjoy delicious beer while being mindful of their health, thereby contributing to the revitalization of the functional beer-like beverage market and the overall beer-like beverage market.
[Image: A product image is included in the original article, depicting the new "Tanrei Green Label" packaging.]
●Content
A refreshing deliciousness that combines a clean, crisp taste with a satisfying beer-like feel.
・By increasing the amount of barley used, we have enhanced the mildness of the barley and achieved a clean deliciousness while reducing acidity in the aftertaste.
・We continue to employ the "Hop Aroma Method" to carefully bring out the refreshing aroma of hops.
●Packaging
A modern design that combines a sense of liberation with the refreshing deliciousness of beer.
・By updating the design of each element and creating appropriate white space, we have evolved the design to evoke a greater sense of liberation.
・The "Sacred Beast" and "Tanrei" logos are boldly placed to convey the deliciousness and quality of the beer.
The Kirin Group contributes to the realization of a rich society by expanding new joys in "food and health" through manufacturing that focuses on nature and people.
-Note-
1. Product Name: "Tanrei Green Label"
2. Release Region: Nationwide
3. Release Date: Sequentially switching from products manufactured in late April 2026
4. Volume/Container: 350ml can, 500ml can
5. Price: Open price
6. Alcohol Content: 4.5%
7. Pure Alcohol Content: 350ml can: 12.6g, 500ml can: 18g
8. Classification under Liquor Tax Law: Happoshu (low-malt beer)
9. Manufacturing Plants: Kirin Brewery Hokkaido Chitose, Sendai, Toride, Yokohama, Nagoya, Shiga, Kobe, Okayama, Fukuoka plants
※1 According to the Standard Tables of Food Composition in Japan 2020 (8th revised edition).
The rising health consciousness of consumers is expected to continue, and the functional beer-like beverage market is anticipated to remain robust even after the revision of the Liquor Tax Law in October 2026※2. On the other hand, many consumers are health-conscious but have not entered the functional beer-like beverage market, and there is a further opportunity for market expansion by responding to the desire to "be concerned about health, but still want to enjoy delicious beer."
※2 According to Kirin Brewery research.
"Tanrei Green Label" is characterized by a good balance of "deliciousness" and "70% less sugar," and has been supported by the brand's unique refreshing taste and comfortable sense of liberation, contributing to the expansion of the functional market since its launch in 2002.
This time, in order to deliver its unique value to more customers, the content and packaging have been renewed. While retaining the "Hop Aroma Method," which brings out the refreshing taste unique to "Tanrei Green Label," by increasing the amount of barley used, the taste has evolved to combine the mildness of barley with a crisp drinkability. It achieves a taste that mellows the acidity in the aftertaste, making you want to reach for another one. The package has evolved into a design that conveys a sense of quality through the dignified placement of the "Sacred Beast" and "Tanrei" logos, while enhancing a sense of liberation with appropriate white space.
Through this renewal, our company will enhance the refreshing quality and comfortable sense of liberation of "Tanrei Green Label," and by communicating this widely to customers through new communication and in-store promotions, we aim to foster customer expectations that they can enjoy delicious beer while being mindful of their health, thereby contributing to the revitalization of the functional beer-like beverage market and the overall beer-like beverage market.
[Image: A product image is included in the original article, depicting the new "Tanrei Green Label" packaging.]
●Content
A refreshing deliciousness that combines a clean, crisp taste with a satisfying beer-like feel.
・By increasing the amount of barley used, we have enhanced the mildness of the barley and achieved a clean deliciousness while reducing acidity in the aftertaste.
・We continue to employ the "Hop Aroma Method" to carefully bring out the refreshing aroma of hops.
●Packaging
A modern design that combines a sense of liberation with the refreshing deliciousness of beer.
・By updating the design of each element and creating appropriate white space, we have evolved the design to evoke a greater sense of liberation.
・The "Sacred Beast" and "Tanrei" logos are boldly placed to convey the deliciousness and quality of the beer.
The Kirin Group contributes to the realization of a rich society by expanding new joys in "food and health" through manufacturing that focuses on nature and people.
-Note-
1. Product Name: "Tanrei Green Label"
2. Release Region: Nationwide
3. Release Date: Sequentially switching from products manufactured in late April 2026
4. Volume/Container: 350ml can, 500ml can
5. Price: Open price
6. Alcohol Content: 4.5%
7. Pure Alcohol Content: 350ml can: 12.6g, 500ml can: 18g
8. Classification under Liquor Tax Law: Happoshu (low-malt beer)
9. Manufacturing Plants: Kirin Brewery Hokkaido Chitose, Sendai, Toride, Yokohama, Nagoya, Shiga, Kobe, Okayama, Fukuoka plants