Kirin Holdings Selected for "DX Brand 2026"

Kirin Holdings Co., Ltd. (President COO Takeshi Minakata) was selected as a "DX Brand 2026" on April 10 by the Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE). The "DX Brand" program recognizes companies listed on the Tokyo Stock Exchange that are actively engaged in digital transformation (DX) to fundamentally reform business models and enhance growth and competitiveness through digital technology. Kirin Group's long-term management vision "Innovate2035!" aims to be a CSV advanced company that continuously innovates with people and technology. Under "KIRIN Digital Vision 2035," the company seeks to enhance the quality, quantity, and speed of value creation through digital means. The selection acknowledges Kirin Group's company-wide efforts in digital transformation, including process innovation, existing business value enhancement, and acceleration/development of new businesses. Specific initiatives include the promotion of Generative AI, with over 70% AI usage in the Kirin Group by 2025 and nearly 100% at Kirin Holdings HQ, leading to over 10% AI-driven task replacement. DX promotion organizations have been established or strengthened in major operating companies like Kirin Beer and Kirin Beverage. The "DX Dojo" program for digital skill improvement has seen over 5,100 participants in its main course and over 3,500 participations in practical AI utilization courses by 2025. Kirin also developed "FJWLA," a preference AI that identifies key components affecting taste. This AI was utilized in the 2026 renewal of Kirin Beer's "Harefū" product, analyzing consumer preference data and beer components to visualize improvement points. Kirin Group aims to achieve "zero tasks people don't need to do" and "accelerate value creation tasks with people" through digital transformation, contributing to a richer society through food and health.