America's No. 1 Sweet Roll "KING'S HAWAIIAN" Signs Official Sponsorship Agreement with Yokohama F. Marinos

　America's No. 1* popular sweet roll "KING’S HAWAIIAN" (hereinafter "KING’S HAWAIIAN"), which has officially launched in Japan, is pleased to announce that it has signed an official sponsorship agreement with Yokohama Marinos Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture / Representative Director and President: Akihiro Nakayama / hereinafter "Yokohama F. Marinos").

■ Background of this initiative

　"KING’S HAWAIIAN," founded in Hawaii in 1950, has cherished the spirit of "OHANA (family)" since its inception, making "bread that connects people" the core of its brand.

　When KING'S HAWAIIAN sponsored the "KING'S HAWAIIAN F. Marinos CUP U-10" held in December 2025, the food culture of "KING'S HAWAIIAN"—sharing joy by sharing a single bread—and Yokohama F. Marinos' philosophy of sharing victories and walking with the community strongly resonated.

　And now, in order to further support children who earnestly pursue their dreams and their families, an official sponsorship agreement has been concluded. Through initiatives such as sponsoring pre-matches for the Meiji Yasuda J1 Centennial Vision League, where youth players participate, we will support them together.

■ Comments from representatives of both companies

Comment from Mr. Akihiro Nakayama, Representative Director and President, Yokohama Marinos Co., Ltd.

We are deeply grateful to King's Hawaiian for supporting us as an official sponsor. We are also very pleased to welcome them to the Marinos family.

King's Hawaiian has cherished the spirit of "OHANA (family)" since its founding, making "bread that connects people" the core of its brand, and has gained widespread support both domestically and internationally as a brand that connects dining tables and communities with smiles.

Last year, with the desire for children pursuing their dreams, and the families and communities supporting them, to share joy as they share a single bread, they became the title sponsor of the "F. Marinos CUP U-10."

The numerous smiles and connections created through that tournament were very meaningful to us and became a major catalyst for the conclusion of this partnership.

Yokohama F. Marinos values connecting players, staff, partner companies, fans, supporters, and local residents as the "Marinos Family" through soccer.

Through this partnership, we will strive to further expand this circle and continue to be a club that can deliver "dreams" and "vitality" to even more people.

Comment from Ayyub Bokhari, MANAGING DIRECTOR, INTERNATIONAL, King's Hawaiian Holding Co, Inc.

Since its founding in Hawaii in 1950, King's Hawaiian has cherished the spirit of 'OHANA (family)' and has carried on the desire to 'be a presence that connects people.'

We believe that sports have the power to deepen the bonds of families and local communities. We are deeply honored to be able to form a partnership with Yokohama F. Marinos, a leading club in Japan.

Through this initiative, we will share joy with children pursuing their dreams, their families, and fans and supporters, just as we share a single taste, and together support the development of youth sports for the next generation.

■ What is a "Slider"?

　In America, "Slider" is such a staple arrangement that KING'S HAWAIIAN is synonymous with it. Simply use the delicious sweet rolls as buns and add your favorite ingredients to quickly transform them into a special main dish or dessert. With over 600 recipes on the company's website, the possibilities are truly endless. Please enjoy "Sliders" that everyone will want to share.

■ About "KING’S HAWAIIAN"

　"KING’S HAWAIIAN" is a bakery brand founded in Hilo, Hawaii, in 1950. The Original Hawaiian Sweet Rolls, created with traditional recipes passed down since its founding and carefully selected ingredients, have been loved by many generations. Their soft sweetness and gentle taste, which makes you want to share them with anyone, embody the brand's long-cherished desire to be "bread that connects people."

　Today, it is the most supported sweet roll brand across the United States, enjoyed in a wide range of settings, from family dining tables to restaurants and event scenes.

・Japan official website: https://www.kingshawaiian.jp/

・Instagram Japan official account: https://www.instagram.com/kingshawaiianjp/

・Facebook Japan official account: https://www.facebook.com/KingsHawaiianJapan

・X Japan official account: https://x.com/kingshawaiianjp

*Source: Circana 2024