King Jim Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Miyoko Kimura) announced that its 'Disaster Heat Countermeasure Set,' part of the disaster prevention brand 'KOKOBO,' has won the grand prize in the Hydration Category of the 'Heat Countermeasure Goods Contest' organized by the Tokyo Metropolitan Government and the Tokyo Environmental Public Corporation.

This contest aims to promote excellent products and initiatives that contribute to heat countermeasures, and to spread awareness of heatstroke prevention. King Jim's set received the most votes in the Hydration Category from Tokyo residents. The winning products will be displayed at the 'Extreme Heat Countermeasures Exhibition' held at Tokyo Big Sight starting July 15, 2026.

About the 'Disaster Heat Countermeasure Set'

This is a set designed for easy preparedness in homes and offices, packaging disaster supplies such as instant cooling packs and emergency water in an A4 file-sized box. It supports both body cooling and hydration, helping to suppress body temperature rise in environments where air conditioning is unavailable, such as during power outages or at evacuation centers. Developed from the perspective of 'protecting oneself from heat in times of emergency' as 'disaster-level heat' becomes the norm.

- Model Number: ATS-200 - Price: ¥4,000 + tax - Website: https://www.kingjim.co.jp/sp/saigai_taisaku/#anc-22

About the Disaster Prevention Brand 'KOKOBO'

'KOKOBO' is a disaster prevention brand developed by King Jim under the concept of 'disaster prevention integrated into daily life.' By proposing products that can be prepared without difficulty on a daily basis and are useful during disasters, the brand aims to improve disaster prevention awareness and realize a safe and secure life.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: KOKOBO