Yamato Co., Ltd.: New Yukata 20% OFF! "Yukata Student Discount 2026" for Everyone Under 22 Starts

Yamato Co., Ltd., established in the Taisho 6th year (1917), is a long-standing kimono specialty store that owns brands such as Kimono Yamato, KIMONO ARCH, Y.&SONS, DOUBLE MAISON, and THE YARD. Our vision is to create an exciting world with kimono. We are "KIMONO DREAM MAKERS," a company that realizes thrilling dreams through kimono.

This year, we are excited to announce the launch of our special "Yukata Student Discount 2026" campaign. This initiative is specifically designed to make traditional Japanese yukata more accessible and appealing to the younger generation. All students aged 22 and under are eligible to receive a 20% discount on any yukata purchase, including our latest collections. Our goal is to encourage young people to experience the beauty and charm of yukata, fostering a deeper connection to Japanese culture and creating more opportunities for them to wear yukata at various events and festivals throughout the year. We believe that by making yukata more affordable and engaging for youth, we can help revitalize and sustain this cherished cultural tradition for future generations.