KCJ GROUP Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Michinari Enkura, hereinafter KCJ GROUP), which plans and operates the children's vocational and social experience facility "KidZania," will celebrate the 20th anniversary of KidZania's arrival in Japan on October 5, 2026 (Mon). As part of the anniversary project, the special project "The Future Starts Here: KidZania 100 Interviews" will be sequentially released from July 1 (Wed) to August 31 (Mon), 2026, on special SNS accounts and YouTube channels.
Background and Objectives of the Project:
"Beyond Childhood Experiences: Looking Back with Graduates on the 20th Anniversary of KidZania's Arrival in Japan"
Since the opening of "KidZania Tokyo" in 2006, KidZania has provided numerous opportunities for learning and discovery as a place where children can challenge themselves in jobs they like and learn about the workings of society while having fun. To mark the 20th anniversary of its arrival in Japan, KCJ GROUP has confronted the fundamental question: "How do childhood experiences become the foundation for one's future as an adult?" and has examined the true value of the experiences we have provided.
Therefore, interviews were conducted with 100 graduates, aged 18 to 32, who are now active in various fields after having various experiences at KidZania. Through their journeys of self-discovery, we aim to broadly convey the potential of real childhood experiences and to pass the baton of the future to the children of today who are drawing their own futures.
"Parenting Hints" to Address Parents' Worries and Concerns:
In today's rapidly changing society, parents of young children and school-aged children often express anxieties and concerns about parenting, such as "How can I nurture my child's individuality?" and "What kind of experiences are necessary now?" This project aims to convey the message that "children have diverse personalities, and there are many career options available" through the real growth stories of 100 graduates who have walked different paths. We also hope to re-examine the value of experiences that encourage children to think and act for themselves, and to share hints that can support daily parenting and help children take new steps forward.
Three Key Points of This Video Project:
1. Real Careers of 100 Graduates Active in Diverse Fields
Graduates from various professions that support modern society will appear, including CEOs of AI programming companies, marketers at manufacturing firms, teachers, lawyers, cabin attendants (CA), nursery teachers, and nurses. They will share in their own words how their childhood experiences at KidZania connected to their subsequent interests, career choices, and the "life skills" such as cooperation and communication necessary for social life.
2. Articulated Memories and Growth Dramas from That Time
"I was introverted as a child, but experiences led me to take initiative."
"Siblings who usually fought all the time naturally cooperated during the experience."
"There was a milestone event like a graduation ceremony for individuals when I was 15."
These include real episodes that only those involved can tell. The emotional stories behind a child's growth into an adult are depicted.
3. 100 Stories to be Released Sequentially During Summer Vacation
To coincide with the launch of this project, new special Instagram, TikTok, and YouTube accounts have been established, and over 100 short videos will be sequentially released from July 1 to August 31. The aim is to support children today as they envision their "dreams" and take a step towards a new future.
【Overview】
Title: The Future Starts Here: KidZania 100 Interviews
Release Period: July 1, 2026 (Wed) - August 31, 2026 (Mon) *Sequentially released during the period
Core Message: "The experiences of that day have shaped who I am today."
Participants: 100 KidZania graduates aged 18 to 32
Distribution Platforms: Instagram https://www.instagram.com/kidzania_japan_20th
TikTok https://www.tiktok.com/@kidzania_japan_20th
YouTube https://www.youtube.com/@キッザニア日本上陸20周年
About KCJ GROUP / KidZania Japan:
KCJ GROUP plans and operates the children's vocational and social experience facilities "KidZania Tokyo" (opened October 2006), "KidZania Koshien" (opened March 2009), and "KidZania Fukuoka" (opened July 2022). KidZania is a city built to about 2/3 the scale of the real world, with pavilions set up by companies and organizations where children can experience various jobs and services. The concept of KidZania is "Edutainment," which combines "Education" and "Entertainment." It is a "city where children are the main characters" where they can learn about the workings of society while having fun challenging jobs they like.
https://www.kidzania.jp/
FACT BOX
- Source: PR TIMES
- Category: プレスリリース