Amand Co., Ltd. Celebrates 80th Anniversary
Amand Co., Ltd. will celebrate its 80th anniversary on August 18, 2026. To commemorate this milestone, anniversary projects will be rolled out sequentially from June to September 2026. As the first initiative, a message from the president and a commemorative logo have been released on the corporate website.
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- 📰 Published: June 9, 2026 at 11:00
- 🔍 Collected: June 9, 2026 at 11:29 (29 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (77h 22m after Collected)
History of Amand Co., Ltd.
■President's Message for the 80th Anniversary Released
Tsutomu Katsumata, Representative Director and President of Amand Co., Ltd.
To mark our 80th anniversary, we have released a message from our Representative Director and President, Katsumata, on our corporate website starting today. The message looks back on Amand's 80-year history and shares our thoughts on "kissaten culture" and our future vision. Please take a look.
80th Anniversary Commemorative Message:
http://www.roppongi-almond.jp/80th-top-interview.html
(Excerpt)
Amand is a shop described as "nostalgic yet new." By combining Amand's "nostalgia" with new elements, we want to excite and bring happiness to our customers even more. We will continue to cherish this sentiment as we head towards our 100th anniversary. (Tsutomu Katsumata, Representative Director and President)
■About the Commemorative Logo Design
80th Anniversary Logo
Since our founding in 1946, we have been a pioneer in Western confectionery and kissaten (Japanese-style coffee shops), disseminating the charm of kissaten culture under our founding philosophy of "making customers happy with sweets." It was in 1949, with the desire to "bring bright feelings during the period of reconstruction," that "Amand Pink," our corporate color, was born.
This commemorative logo features the number "80" in the motif of our iconic "Ring Choux" placed in the center, based on Amand's signature pink. It embodies our journey so far and our determination for the future to "continue delivering happiness to consumers through sweets."
■Amand Co., Ltd.'s 80-Year Journey
1946
[Birth of "Amand," a Kissaten and Sweet Shop]
"Amand," a kissaten and sweet shop, opened in Shimbashi, Tokyo. The origin of the shop's name "Amand" is said to be "Aman-do" (meaning sweet person) or the French word "Almond" (though there are various theories).
1949
[Birth of "Amand Pink"]
The Yurakucho store in Tokyo opened (now closed). It featured novel interiors and packaging based on "pink," which became a topic of conversation as "Amand Pink."
1952
[Birth of Amand's Icon "Ring Choux"]
"Ring Choux," a ring-shaped cream puff, was created with the desire that customers "enjoy it with a fork and knife without soiling their mouths." Its novel shape and delicious taste made it so popular that people lined up to buy it.
1964
["Amand Roppongi Store" Opens - "Amand for Meeting Spots"]
The "Amand Roppongi Store," a symbol of the Roppongi intersection, opened. Spending time at Amand for cakes and coffee after meetings or drinks became a popular Roppongi style at the time.
2014
[Appearance of New Logo Mark]
The logo mark was renewed to express a more feminine taste, reflecting the changing cityscape of Roppongi.
2021
[Establishment of "Amand Lab"]
Along with the founding desire to "provide Western confectionery that creates sweet smiles," a confectionery development space, "Amand Lab," was established within the Roppongi store.
2022
[Opening of "Amand Tokyo," a New Communication Hub]
With the desire to deliver the Amand brand to more people, "Amand Tokyo" opened at "Tokyo Station."
2024
[Roppongi Store Renewal]
The Roppongi store was renewed with the concept of "Old New" to commemorate its 60th anniversary. Its nostalgic yet new appearance became a topic of discussion on social media.
2026
[Amand's 80th Anniversary]
Will celebrate its 80th anniversary on Tuesday, August 18.
Details here: http://www.roppongi-almond.jp/history.html
About Amand Co., Ltd.
Amand Co., Ltd. was founded in 1946 as a kissaten in Shimbashi, Tokyo. Guided by its founding philosophy of "making customers happy with sweets," it has been a pioneer in Western confectionery and kissaten, disseminating the charm of kissaten culture for 80 years. Since 1949, shortly after the war, with the desire to "bring bright feelings during the period of reconstruction," the company sequentially opened stores in Tokyo with novel interiors and packaging based on pink, which became known as "Amand Pink." Furthermore, the business format of "a shop for authentic Western confectionery and kissaten," which was unfamiliar at the time, later became recognized as the "Amand Style."
Currently, the company operates two stores: the iconic "Amand Roppongi Store" at the Roppongi intersection, beloved by many celebrities and the public with the slogan "Let's meet at Amand," and "Amand Tokyo" at Tokyo Station, the gateway to Tokyo. From the heart of Roppongi, Tokyo, the company disseminates the charm of kissaten culture nationwide.
FAQ
When does Amand celebrate its 80th anniversary?
Amand will celebrate its 80th anniversary on August 18, 2026. Various commemorative projects will be held from June to September 2026 to mark this occasion.
What is the meaning behind the commemorative logo design?
The commemorative logo is based on the brand color 'Amand Pink' and features the number '80' in the motif of the iconic 'Ring Choux' at the center, representing its past journey and future determination.
What is Amand's 'Amand Pink'?
'Amand Pink' is the corporate color born in 1949 with the desire to 'bring bright feelings during the period of reconstruction.' It was used in novel interiors and packaging, becoming a topic of conversation.
When was Amand's signature product, 'Ring Choux,' created?
Amand's iconic 'Ring Choux' was created in 1952. Its novel shape, intended to be eaten with a fork and knife, and its delicious taste made it very popular.
What is Amand's brand image?
Amand is described as 'nostalgic yet new.' While upholding its founding philosophy of 'making customers happy with sweets' and its kissaten culture since its establishment, it continues to offer new value suited to the times.