Kewpie Corporation (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Mitsuru Takamiya; hereinafter "Kewpie"), in partnership with Warner Bros. Discovery Global Consumer Products, is adopting new designs for its mayonnaise jars featuring "Tom and Jerry." The third (spring/summer) design will be released nationwide starting in April, and the fourth (autumn/winter) design will be released from autumn onwards.

Kewpie has been selling mayonnaise in glass jars since 1925, the year the company first manufactured and sold mayonnaise in Japan. Since 1995, in addition to the standard product, the company has adopted designs featuring widely beloved characters, changing the characters every two to three years. It is a long-cherished product, with many customers enjoying the limited-edition jars as interior decor after the contents have been used.

"Tom and Jerry" is a popular animation franchise that originated in the United States in 1940, marking its 85th anniversary in 2025. The first and second designs were released in 2025, the year the characters first appeared on the mayonnaise jars. This year, entering the second year of the collaboration, the third and fourth designs will be introduced, incorporating seasonal vegetables and fun dining scenes.

3rd Design (Available sequentially from April 2026)

4th Design (Available sequentially from autumn 2026)

Product details are as follows:

1. Product Name, Content, Price, and Shelf Life Brand: Kewpie Product Name: Mayonnaise Tom and Jerry (Jar) Content: 250g Reference Retail Price: 459 yen (excluding tax) / 496 yen (including tax) Shelf Life: 13 months

2. Release Schedule 3rd (Spring/Summer) Design: Sequentially from April 2026 4th (Autumn/Winter) Design: Sequentially from autumn 2026

3. Product Features This is a glass-jar mayonnaise featuring "Tom and Jerry" and their friends. The unique expressions and playful designs will liven up your dining table.

[History of Character Mayonnaise Jars] We use characters that are loved by many people. The designs change every two to three years.

[About Tom and Jerry] Since being brought into the world by the duo William Hanna and Joseph Barbera in 1940, "Tom and Jerry" has continued to be loved by people all over the world as a masterpiece that transcends generations. It is a highly popular animation series featuring slapstick comedy where Tom the cat and Jerry the mouse engage in all sorts of chases, and it has been loved by people everywhere.

Official Website and Official SNS "Tom and Jerry" Official Website: https://wwws.warnerbros.co.jp/tomandjerry/ "Tom and Jerry" Official SNS ■ X: https://twitter.com/TomAndJerry_JP ■ Instagram: https://www.instagram.com/tomandjerry_jp/ ■ LINE: https://liff.line.me/1645278921-kWRPP32q/?accountId=tomandjerry_jp ■ TikTok: https://www.tiktok.com/@tomandjerry_jp

FACT BOX

  • Source: PR TIMES
  • Category: product_launch