April 12 is 'Bread Day'. Establish a Smart and Easy Health Habit on Busy Mornings with 'Bread, Salad, and Mayonnaise'!

Kewpie Corporation (Headquarters: Shibuya-ku, Tokyo, Representative Director, President and CEO: Mitsuru Takamiya, hereinafter Kewpie) proposes a breakfast habit combining 'bread, salad, and mayonnaise' that can easily support health even on busy mornings, timed with the start of the new lifestyle season in April.

1. April 12 is 'Bread Day'! A New Breakfast Habit to Start April marks the beginning of life in a new environment. The savory aroma of bread from the toaster brings peace of mind to a busy morning schedule. Kewpie proposes a new habit to enjoy bread, a breakfast staple, in a way that suits you better.

2. 1 in 5 'Rarely Eats Breakfast'? The Challenge for the Younger Generation According to a survey by the Ministry of Agriculture, Forestry and Fisheries, the percentage of the younger generation who skip breakfast ('eat 2-3 days a week' and 'rarely eat') was 25.8% in the Reiwa 1 (2019) survey. Especially among younger men, 31.5% skip breakfast, and 21.0% of them answered they 'rarely eat', meaning 1 in 5 rarely eats breakfast. The percentage who answered 'eat almost every day' is also 18.4% lower compared to other generations.

Now that a new life is starting, why not take a step towards solving the problem of skipping breakfast by incorporating easy-to-prepare bread?

3. Actually, Everyone Likes 'Vegetables'! The Tip for Smartly Taking Vegetables is 'Pre-cut Vegetables' According to Kewpie's survey *1, 76.4% of people answered that they 'like or somewhat like vegetables'. In addition, 'salad' is chosen as the menu item when conscious of 'lack of vegetables' (48.5%) or 'nutritional balance' (44.7%) in their diet.

However, while over 70% of people like vegetables, the reality is that the daily vegetable intake target of 350g has not been met for many years.

Under these circumstances, 'pre-cut vegetables' are attracting attention as a way to smartly consume vegetables. In the latest survey *2, when feeling a lack of vegetables, pre-cut vegetables...