Kewpie Corporation (Headquarters: Shibuya-ku, Tokyo, Representative Director, President and Executive Officer: Mitsuru Takamiya, hereinafter Kewpie), in partnership with Warner Bros. Discovery Global Consumer Products, will adopt new designs for its jarred mayonnaise featuring 'Tom and Jerry'. The 3rd design (Spring/Summer) will be released nationwide from April, and the 4th design (Autumn/Winter) from autumn onwards.
Jarred mayonnaise has been sold continuously since 1925, when Kewpie first manufactured and sold mayonnaise in Japan. Since 1995, in addition to regular products, the company has adopted designs of widely loved characters, changing them every 2 to 3 years. It is a long-loved product, with many customers enjoying decorating the limited-design jars as interior items after use.
'Tom and Jerry' are popular animation characters born in the United States in 1940, celebrating their milestone 85th anniversary in 2025. In 2025, when they first appeared on jarred mayonnaise, the 1st and 2nd designs were released. This year, which is the 2nd year, the 3rd and 4th designs incorporating seasonal vegetables and fun dining scenes will appear.
3rd Design (Sequentially released from April 2026)
4th Design (Sequentially released from Autumn 2026 onwards)
The product overview is as follows.
1. Product Name, Contents, Price, Shelf Life
Brand Product Name Contents Reference Retail Price Shelf Life
FACT BOX
- Source: PR TIMES
- Category: New Product