Redefining Japan's "Town Yakiniku": "Ushimitsu Ichimon Meguro Store," an Evolved Entertainment Yakiniku Hub for Adults, Proposes a New Yakiniku Experience Stimulating the Five Senses + Sixth Sense

Ten years have passed since the opening of "Nishiazabu Kenshiro" (operated by ICE Co., Ltd., Headquarters: Shibuya-ku, Tokyo, President: Ryo Chikashige), which aimed to be "Japan's No. 1 hospitality yakiniku restaurant" and impressed gourmets with its carefully selected wagyu and various dishes. ICE Co., Ltd., which has developed numerous high-end restaurants in Tokyo that are difficult to reserve, such as "Ushimitsu Ebisu Main Store," "Ginza Chikamitsu," and "Edo Yakiniku," and has pioneered new possibilities for wagyu, is now offering a yakiniku experience that transcends the conventional framework of yakiniku restaurants. Based at "Ushimitsu Ichimon Meguro Store," it reconstructs "Machi Yakiniku," the origin of Japanese yakiniku culture, with modern sensibilities, providing a "town hub" where adults gather.

■ Concept: Adult "Town" Yakiniku
"Ushimitsu Ichimon Meguro Store" aims to be not just a place to eat, but a "town hub" where people gather, toast, and communities are born. It creates a place where sophisticated adults around Meguro naturally gather after work, on dates, or with friends, making them "want to come again."

◆ Three Evolved Experiences that Color "Ushimitsu Ichimon Meguro Store" ◆
1. A Variety of "Experiential Menus" that Stimulate the Sixth Sense
We have prepared menus that encompass not only taste but also sight, sound, aroma, space, and experience, stimulating all five senses and even the "sixth sense."

"Drinkable Series": We offer surprising textures with "Drinkable Katsu-don" and "Drinkable Roast," overturning the common perception of yakiniku restaurants.

"Mugen Series": We offer "Adult Mugen Roast (Fillet)," an evolved sweet and savory sauce using eel sauce, which is so addictive you can't stop eating it once you start.

"Doraburg": This is a unique and playful sandwich menu where a hamburger is sandwiched between dorayaki pancakes.