Shrimp cracker "Keishindo" x "Wakasa Seikatsu" First Collaboration! "Blueberry Shrimp Crackers" Limited Release from July 8 (Wed)

Keishindo Co., Ltd. (Headquarters: A-PLACE Kanayama 5F, 1-14-18 Kanayama, Naka-ku, Nagoya City, Representative Director: Yuji Mitsuda) will hold a collaborative project with Wakasa Seikatsu Co., Ltd. (Headquarters: Shimogyo-ku, Kyoto City) for a limited time starting July 8, 2026 (Wed).

This collaboration celebrates both Keishindo's 160th anniversary and the 20th anniversary of Wakasa Seikatsu's official character "Buruburu-kun," with plans including the release of limited collaboration products and events with Buruburu-kun's appearance.

World's First?! Blueberry Shrimp Crackers Now Available

As a limited collaboration product, "Blueberry Shrimp Crackers" made with Ibaraki Prefecture-grown blueberries carefully selected by Wakasa Seikatsu have been created.

These shrimp crackers are characterized by the rich aroma of blueberries that spreads with every bite and their elegant sweetness.

You can enjoy a refreshing taste perfect for summer.

Includes Limited Edition Sticker

Includes a limited collaboration sticker designed with Wakasa Seikatsu's official character "Buruburu-kun" and Keishindo's unofficial character "Ebi-kun."

It's a cute size that fits perfectly in a smartphone case.

Blueberry Shrimp Crackers

50g ¥897 (tax included)

[Sales Period] July 8 (Wed) - *Ends when sold out

[Sales Locations]

Keishindo Kanayama Main Store

Keishindo Online Shop

WAKASA & CO. KYOTO

Hatsukoi♡Seikatsu

Ehon Seikatsu

Buruburu-kun Visits Keishindo Main Store!

To commemorate this collaboration, Buruburu-kun will visit the Keishindo Kanayama Main Store on July 19 (Sun).

This is a special event where you can enjoy taking photos and interacting with Buruburu-kun. Please take this opportunity to visit the Keishindo Kanayama Main Store.

Event Overview

[Date and Time]

July 19 (Sun) 111:00 AM~ 9:00 PM~ 32:30~

*Three sessions: approximately 30 minutes each

[Location]

Keishindo Kanayama Main Store (3-minute walk from the south exit of Kanayama Station)

*No reservations required/Free participation for everyone.

*In case of crowding, numbered tickets may be distributed on a first-come, first-served basis.

*The event may be changed or canceled without notice due to typhoons, severe weather, or other unavoidable circumstances.

About Wakasa Seikatsu

Wakasa Seikatsu Co., Ltd. (Headquarters: Shimogyo-ku, Kyoto City) was founded in Osaka in 1998 with the philosophy of "a company that can contribute broadly to society by deepening bonds of trust with customers through products." The company researches, develops, and sells functional foods and cosmetics, including "Blueberry Eye" made with wild bilberries from Northern Europe. They have collaborated with many companies on bilberry ingredients. Their flagship supplement, "Blueberry Eye," has recorded the No. 1 sales in the blueberry supplement market for 20 consecutive years (*).

(*) Quoted from "H・B Foods Marketing Handbook" Functional Foods Eye Care by Fuji Keizai Co., Ltd. (Blueberry Eye results from 2004-2023)

https://company.wakasa.jp/

About Keishindo

For 160 years since its founding, Keishindo has inherited the spirit of creativity and innovation, pursuing the best ingredients and techniques while incorporating Japanese seasons, history, culture, and festivals into its sweets.

"Sugata-yaki," their representative work baked while maintaining the shrimp's form, is a work of art that showcases the craftsman's skill.

Even today, each shrimp is carefully baked by hand, one by one.

Numerous masterpieces created through their refined techniques continue to be loved by fans.

Customer Service Center 0120-08-7667 (Reception Hours | Mon-Fri 10:00 AM - 5:00 PM)

Homepage https://keishindo-shop.com/

Instagram https://www.instagram.com/keishindo/

X (formerly Twitter)

https://x.com/keishindo_ebi