Keikyu Royal Foods Co., Ltd. presents a bowl approved by competitive eating champion MAX Suzuki!

Keikyu Royal Foods Co., Ltd. (Location: Ota-ku, Tokyo; President: Kenji Kojima) will be selling a collaboration menu item titled "Stamina MAX Mazesoba (a.k.a. SMM)" with popular competitive eating champion MAX Suzuki for a limited time, starting Saturday, March 28, 2026, at the "Heiwajima Food Hall" inside Boat Race Heiwajima.

【An evolution of the Mazesoba "seriously chosen" by MAX Suzuki】

During an event held at Boat Race Heiwajima on March 20, 2026, a tasting project was conducted featuring menus from seven restaurants within the facility. This product was developed based on the "Mazesoba" that MAX Suzuki rated the highest, further refined to pursue even greater impact and satisfaction.

In addition to a punchy flavor profile combining back fat, cheese, and garlic, the inclusion of bean sprouts ensures a balance that makes it easy to eat until the very last bite. It has been crafted as an "addictive, hearty menu item" that balances volume with ease of consumption.

【Choose your portion size: From "Challenge" to "Satisfaction"】

Two portion sizes are available: "2 servings" and "1.5 servings."

It is recommended not only for those who want to enjoy it as a competitive eating challenge but also for those who simply want to satisfy their hunger.

【Product Overview】

・Stamina MAX Mazesoba (2 servings)

　1,600 yen (tax included)

・Stamina MAX Mazesoba (1.5 servings)

　1,450 yen (tax included)

※Sold at Mazemen Honpo "Honki no Ooki"

【Sales Overview】