Since its founding in 2003, the outdoor footwear brand "KEEN," which defines "everywhere without a ceiling" as the outdoors and proposes innovative hybrid footwear manufactured with reduced environmental impact, will release new charity collaboration items for the "Us 4 IRIOMOTE" project. This project aims to pass on the nature and culture of Iriomote Island to the next generation. The items will be available at the KEEN official online store, KEEN direct stores (excluding some), and authorized retailers.
A portion of the sales from these charity goods will be donated to activities for the natural environmental protection of Iriomote Island, cultural inheritance, and educational activities on ethical travel.
What is Us 4 IRIOMOTE?
What we can do for the tomorrow of Iriomote Island.
"Us 4 IRIOMOTE" is an action-oriented project where each of "Us" thinks about and acts on what we can do to pass on the rich nature and culture of Iriomote Island to "tomorrow." Initiated by KEEN in 2019, the project continues to receive our support. It also advocates a new travel style called "ethical travel," where one approaches the nature and life of travel destinations with respect and compassion.
It will celebrate its 7th anniversary on April 15, 2026 (Iriomote Wildcat Day). Us 4 IRIOMOTE Official Website
⚫︎ Us 4 IRIOMOTE Charity Collection New Releases
WHITE DEEP GREEN DEEP NAVY
An eye-catching water bottle featuring KEEN's logo and an Iriomote Wildcat design by Yu Nagaba. It naturally blends with the "ethical travel" advocated by Us 4 IRIOMOTE. Being easy to carry around, it is perfect not only for trips but also for daily use. Changing our everyday choices slightly can lead to small actions. It is also compatible with carbonated drinks, making it versatile for any scene.
Product Name: US4 LOGO BOTTLE 18.6 OZ Price with tax: 6,050 yen (tax included) Product Code: 1033349 (WHITE), 1033350 (DEEP GREEN), 1033351 (DEEP NAVY) Size: Capacity 550ml / Weight 220g / Caliber 40mm Specs: Heat retention 68℃ or above, Cold retention 7℃ or below (6 hours)
LICHEN (FRONT DESIGN) WHITE (BACK DESIGN)
Inspired by the second Us 4 IRIOMOTE documentary film "Shunpukau (Spring Breeze, Summer Rain)," this new design T-shirt features motifs of Iriomote Island's nature, landscapes, and various creatures illustrated by Yu Nagaba.
It is a comfortable, sustainable material T-shirt made from organic cotton and recycled polyester. This is a charity model where a portion of the sales will be donated.
Product Name: US4 OC/RP DRIFT ISLAND TEE Price with tax: 7,040 yen (tax included) Product Code: 1032485 (WHITE), 1032486 (LICHEN) Size: S / M / L / XL
Yu Nagaba Artist. Born in Tokyo in 1976. Known for his artwork drawn exclusively with simple lines. Besides exhibiting his work domestically and internationally and participating in art fairs as an artist, he is also active in advertising and collaborations with apparel brands.
@kaerusensei
● KEEN Official Online Store Us 4 IRIOMOTE Collection Page: https://www.keenfootwear.jp/collections/us-4-iriomote ◆ Us 4 IRIOMOTE Official Website: https://www.us4iriomote.org/ ◆ KEEN Official YouTube Channel: https://www.youtube.com/user/KEENJapan ◆ KEEN Official Instagram: https://www.instagram.com/keen_japan/ ◆ KEEN Official TikTok: https://www.tiktok.com/@keen_japan ◆ KEEN Official Facebook: https://www.facebook.com/KEENJapan/
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: US4 LOGO BOTTLE 18.6 OZ / US4 OC/RP DRIFT ISLAND TEE