Cherry Blossom Viewing Campaign! Get a Gacha Ticket by Launching the au Denki App

au Energy & Life Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Shigeru Saito; hereinafter 'au Energy & Life') is conducting a 'Cherry Blossom Limited Gacha' for customers using the au Denki app, where they can win up to 1,000 Ponta points. By simply launching the app during the campaign period, users will receive one gacha ticket, allowing anyone to enjoy one spin of the gacha.

The distribution period for the gacha tickets is limited to seven days, coinciding with the cherry blossom viewing season, from Wednesday, April 1, 2026, to Tuesday, April 7, 2026. This special project is being held to express our gratitude for our customers' continued patronage.

Overview of Cherry Blossom Gacha Ticket Distribution

Distribution Period: April 1, 2026 (Wed) 11:00 to April 7, 2026 (Tue) 23:59 Target Audience: Users of the app who are currently subscribed to 'au Denki' (includes first-time app users) Content: One ticket to spin the gacha will be distributed during the period Rewards: When you spin the gacha with the distributed ticket, you will receive either 1, 5, 10, 100, or 1,000 Ponta points. Details Page: Information is available within the app. Please download the app here to check: https://www.au.com/energy/denki/merit/denkiapp/?utm_source=news&utm_medium=referral&utm_campaign=pressGT2603a

Background The au Denki app is a service that allows users to check useful daily information, such as electricity usage visualization, bill forecasts, and energy-saving advice. Beyond making it easy to understand how electricity is used, we support a more comfortable daily life through seasonal initiatives.

With the desire to make the app feel more accessible, we have been running seasonal gacha campaigns since 2025, which have been very well received, with over 1.5 million total participants. Based on this positive response, we are holding the Cherry Blossom Gacha as a way to encourage users to open the app as the new season arrives. We aim for the moment you open the app to add a little color to your daily routine.

Representative Comment 'We want our au Denki customers to feel a little excitement every time they open the app. With that in mind, we continue to offer seasonal gacha campaigns.

Spring is a season of new beginnings, bringing changes to daily life and a sense of cheerfulness through events like cherry blossom viewing. We hope this Cherry Blossom Gacha serves as an opportunity to add a little color and fun to your daily life. We will continue to work on providing small joys to our customers, staying close to their daily lives through our app.

If you haven't downloaded the au Denki app yet, please take this opportunity to download it and receive your gacha ticket.'

Future Outlook Under the corporate message 'Energize Your Life,' au Energy & Life is committed to providing energy services that stay close to our customers' lives. In April 2026, au Denki will celebrate its 10th anniversary since the service began. We have worked to create an environment where customers can use electricity with peace of mind, thanks to the support of many.

Taking the 10th anniversary as a milestone, we are making daily improvements to enhance the value of the experience across various touchpoints, including the app, to deliver more convenient and easy-to-understand services. We will continue to value our customers' feedback and strive to be a presence that makes daily life more comfortable.