Kawasaki Brave Thunders (Headquarters: Kawasaki City, Kanagawa Prefecture, President: Wataru Kawasaki), operated by DeNA Co., Ltd., has agreed to renew its "Global Top Partner" agreement with Mitutoyo Corporation (Headquarters: Kawasaki City, Kanagawa Prefecture, President & CEO: Shigeyuki Sasaki), a global leader in precision measuring instruments, for an additional four years through the 2029-30 season. This renewal marks a milestone of 10 years in total, including the previous six years, as the chest sponsor on the team's uniforms.

Since becoming an official sponsor in January 2020, Mitutoyo has provided significant support, starting with logo placement above the center hung vision in our home arena. Despite the challenging period of the COVID-19 pandemic, they have been a "Global Top Partner" since the 2020-21 season, featuring the "Mitutoyo" logo on the chest of the players' uniforms. With this renewal, they will continue to serve as the chest sponsor until the 2029-30 season.

Beyond mere advertising exposure, we have jointly created opportunities for children to experience basketball, such as inviting families from Kawasaki City to home games. Furthermore, in the 2025-26 season, Mitutoyo endorsed the "KAWASAKI COLORS FUTURE! PROJECT" promoted by Kawasaki Brave Thunders and Kawasaki City, supporting the "'KAWASAKI' CITY EDITION UNIFORM" initiative. The act of changing the chest logo from "Mitutoyo" to "KAWASAKI" to jointly convey Kawasaki City's message is deeply appreciated as it embodies a strong commitment to co-creating a club that is a source of pride for the region, as a leading global company representing Kawasaki.

Looking ahead to the launch of the new league (B.PREMIER) and the opening of the new arena in 2030, we will continue to vigorously promote global initiatives under the club mission "MAKE THE FUTURE OF BASKETBALL ~Creating the Future of Basketball from Kawasaki~" and the shared aspiration of both companies, "From Kawasaki, to the World."

About Mitutoyo Corporation

Company Name Mitutoyo Corporation

Head Office Location 1-20-1 Sakado, Takatsu-ku, Kawasaki City, Kanagawa Prefecture

Main Business Activities Manufacturing and sales of precision measuring instruments

Official Website

Wataru Kawasaki, President, Kawasaki Brave Thunders

It is incredibly encouraging and a source of great pride to be able to renew our contract with our Global Top Partner, Mitutoyo, for four years to build the future together at this juncture, marking a total of 10 years. Mitutoyo is a true partner that goes beyond mere sponsorship, working with us for the children of Kawasaki and even removing their own logo to fight alongside us with "KAWASAKI" on their chests. The passion shown by the entire Mitutoyo family, from their employee cafeterias to their global branches, is a major driving force behind our challenges. Together with Mitutoyo, we will continue to take solid steps towards the new arena in 2030 and the goal of "From Kawasaki, to the World."

Shigeyuki Sasaki, President & CEO, Mitutoyo Corporation

We are extremely pleased to renew our Global Top Partner agreement with Kawasaki Brave Thunders and reach the milestone of 10 years in total. Our company contributes to industrial development through precision measurement and values our connections with the local community. Our initiatives with Kawasaki Brave Thunders provide a meaningful opportunity to deliver new value and experiences to the people of the region, especially children who will lead the next generation, through sports. As we approach significant transitions such as the launch of B.PREMIER and the opening of a new arena, we will work together with the club to create new value while sharing the aspiration of "From Kawasaki, to the World." We will continue to support Kawasaki Brave Thunders' challenges and further promote our contributions to the local community.

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  • Source: PR TIMES
  • Category: スポーツ