Kawada Group Accelerates New Stage Challenges with KAWADA Brand Statement and Brand Logo

Key facts

  • Kawada Group Accelerates New Stage Challenges with KAWADA Brand Statement and Brand Logo
  • Kawada Group announces brand renewal, Tokyo headquarters relocation, uniform refresh, and acquisition of naming rights.
  • Source: PR Times
  • Date: April 1, 2026

Direct answer

Kawada Group announces brand renewal, Tokyo headquarters relocation, uniform refresh, and acquisition of naming rights.

Citation
Kawada Group Accelerates New Stage Challenges with KAWADA Brand Statement and Brand Logo (April 1, 2026), PR Times
Source
PR Times
Date
April 1, 2026
Kawada Group announces brand renewal, Tokyo headquarters relocation, uniform refresh, and acquisition of naming rights.
住宅・建築・建設,企業向けシステム・通信・機器,インフラ,ロボティクスNQ 50/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 1, 2026 at 19:20
  • 🤖 AI Analyzed: June 2, 2026 at 12:57 (1481h 37m after Published)

Kawada Technologies Corporation (TSE Prime 3443, President: Tadahiro Kawada), the holding company of the Kawada Group, will strengthen the brand communication power of the entire group to accelerate business development beyond "KAWADA VISION 2030."

Positioning fiscal year 2026 as the "Communication Power Enhancement Year," we have established a brand statement and the KAWADA brand logo under the brand enhancement slogan, "What shall we challenge next?" This will enable the Kawada Group to communicate its diverse business activities with a unified message.

KAWADA Brand Statement

Since its founding as "Kawada Iron Works" over 100 years ago,

the Kawada Group has continuously supported social infrastructure.

Inheriting the founding spirit of "Originality and Independence," and continuously taking on all kinds of difficult challenges,

we have expanded our business into diverse fields such as bridges, steel structures, architecture, civil engineering, ICT, aviation, and robotics.

Our group philosophy is "Creating a safe and comfortable living environment."

We pursue "safety" and "comfort" that change with the times,

and each group company continuously updates its definition while advancing its business.

The foundation supporting this is unwavering "technology."

We combine the technologies and businesses that each group company has independently evolved,

dynamically accelerating "Construction DX" in manufacturing and on-site infrastructure construction.

In particular, the fusion of "Construction" x "Robotics" is a unique KAWADA technology,

and by combining this with AI, we will further strengthen and advance our challenges to a new stage.

As a declaration of our commitment to this challenge,

the Kawada Group has established a new "brand logo."

Based on the universal "KAWADA" as a Japan brand,

the design incorporates movements of "change," "deviation," and "leap."

Kawada Group Accelerates New Stage Challenges with KAWADA Brand Statement and Brand Logo
KAWADA Brand Logo

To realize the group philosophy of "Creating a safe and comfortable living environment"

with KAWADA's technology,

we will continue to challenge ourselves.

What shall we challenge next?


*"What shall we challenge next?" was a slogan submitted as KAWADA's catchphrase in the 2024 "Sendenkaigi Award (Junior and Senior High School Division)" by a first-year high school student (at the time) from Miyagi Prefecture. It was adopted as KAWADA's brand enhancement slogan because it expresses the Kawada Group's history of challenges and its forward-looking attitude.


Kawada Technologies, Kawada Industries Relocate Tokyo Headquarters – Promoting Work Style Reform, Aiming for Productivity Improvement and Enhanced Employee Engagement –

■ Overview

Kawada Technologies and Kawada Industries relocated their Tokyo headquarters office to Sunshine 60 (Higashi-Ikebukuro, Toshima-ku, Tokyo) on April 1, 2026, with the aim of creating a more comfortable working environment.

■ Relocation Target (approx. 200 people)

Kawada Technologies Corporation Tokyo Headquarters

Kawada Industries Corporation Tokyo Headquarters, Bridge Business Division (excluding Development Department)

■ Background and Purpose of Relocation

This headquarters relocation aims to improve the workplace environment due to the aging of the former company building, as well as to accommodate the increased personnel in the Bridge Business Division and establish a more comfortable and efficient office environment. By relocating to a new office equipped with sophisticated facilities, we aim to improve employee productivity and engagement, create an environment that welcomes new colleagues, and further accelerate business growth.

■ Features of the New Office

The new office is equipped with the following features to enable employees to perform at their best:

  • Activated Communication: Spacious floor design that promotes cross-functional collaboration and communication spaces that naturally foster interaction.

  • Promotion of Flexible Work Styles: Introduction of a free-address system in some areas to support optimal work styles tailored to each employee's job content and situation.

  • Enhanced Facilities: Meeting rooms fully equipped with online conferencing systems and utilization of in-house digital signage.

  • Comfortable Environment: Comprehensive welfare facilities around the office support the physical and mental health of employees.

(Office total production: Nike Inc.)

Kawada Group Accelerates New Stage Challenges with KAWADA Brand Statement and Brand Logo
The entrance welcomes with the new logo
Kawada Group Accelerates New Stage Challenges with KAWADA Brand Statement and Brand Logo
Large open-plan work area
Kawada Group Accelerates New Stage Challenges with KAWADA Brand Statement and Brand Logo
Meeting rooms equipped with online conferencing systems
Kawada Group Accelerates New Stage Challenges with KAWADA Brand Statement and Brand Logo
Relaxation spaces are provided throughout

Kawada Industries Renews Work Uniforms for the First Time in Approximately 30 Years – Refreshing Functionality and Design, Unifying Corporate Image –

■ Overview

Kawada Industries completely renewed its work uniforms starting April 2026.

The previous green-based uniforms had been in use for nearly 30 years. This renewal equips the uniforms with various technologies for functionality and comfort, and the design has been refreshed to a navy base, inspired by the KAWADA brand logo.

■ Background and Purpose of Work Uniform Renewal

For the uniform renewal, a project team was formed across various bases and departments nationwide, and a company-wide survey was conducted to thoroughly identify functional requirements. Subsequently, several companies competed, and after trials and durability tests, production proceeded in collaboration with Mizuno Corporation, a well-known sports equipment manufacturer.

With this renewal, by unifying the design across Kawada Industries' three factories and construction sites nationwide, we aim to foster pride in wearing the uniform and a sense of unity as "One Team," establishing Kawada Industries' brand image as a company that "can both 'make' and 'build'."

Kawada Group Accelerates New Stage Challenges with KAWADA Brand Statement and Brand Logo
All-season Blouson
Kawada Group Accelerates New Stage Challenges with KAWADA Brand Statement and Brand Logo
Spring/Summer Blouson

Kawada Group Accelerates New Stage Challenges with KAWADA Brand Statement and Brand Logo

Work-specific wear design "Dynamotion Fit"

This wear design pursues ease of movement during work based on ergonomic motion analysis. It reduces pressure on clothing during movements such as stretching, raising, or bending arms, and sitting or squatting. It achieves ease of movement in work scenes that could not be realized by sports motion analysis design alone.

Kawada Group Accelerates New Stage Challenges with KAWADA Brand Statement and Brand Logo

Odor Countermeasure: Deodorizing Material "Mizuno Deodorant Tape"

"Mizuno Deodorant Tape," which decomposes odor sources, is adopted in the collar and armpit areas of blousons and shirts, and the crotch area of pants. It neutralizes and decomposes ammonia, acetic acid, and isovaleric acid, which are sources of sweat odor, reducing unpleasant smells.

Kawada Group Accelerates New Stage Challenges with KAWADA Brand Statement and Brand Logo
Emphasis on ease of movement and lightness, unique to a sports equipment manufacturer

Kawada Industries Acquires Naming Rights for Nanto City Fukuno Gymnasium, Renaming it "KAWADA Arena Fukuno"

■ Overview

Kawada Industries applied for and acquired the naming rights for the "Nanto City Fukuno Gymnasium" (naming rights partner recruitment started in May 2025 by Nanto City) with the aim of revitalizing the local economy of Nanto City, Toyama Prefecture, where the company was founded. As a result, the facility's official name became "KAWADA Arena Fukuno" from September of the same year.

Target Facility: Nanto City Fukuno General Gymnasium (Nanto City, Toyama Prefecture)

Official Name: KAWADA Arena Fukuno

Contract Period: September 1, 2025 - August 31, 2032 (7 years)

■ Background and Purpose of Naming Rights Acquisition

Since its founding as "Kawada Iron Works" in Fukuno Town (now Nanto City), Toyama Prefecture, in 1922, Kawada Industries has valued coexistence with the local community for over 100 years. This acquisition of naming rights aims to promote the health and sports activities of local residents and contribute to the local community.

FAQ

What is the core idea behind the KAWADA Brand Statement?

It is to pursue technological innovation and challenges with the group philosophy of "Creating a safe and comfortable living environment" and the slogan "What shall we challenge next?"

What are the main objectives of the Tokyo Headquarters relocation?

In addition to addressing the aging of the old building, the objectives are to create a comfortable working environment, improve productivity, enhance employee engagement, and accelerate business growth.

What are the key points of the work uniform renewal?

The uniform has been completely redesigned for the first time in nearly 30 years, focusing on functionality and design. Developed with Mizuno, it aims for ease of movement, deodorizing features, and unified brand image.