AI Aporo-kun Implements Bulk Exclusion Feature for Target Domains – Prevents Duplicate Approaches to Companies with Multiple Services and Streamlines Sales List Management

KASHIKA Inc. (Headquarters: Ota-ku, Tokyo; Representative Director: Kenta Ozawa) is pleased to announce the implementation of a new bulk exclusion feature for target domains in its AI-powered sales support tool, "AI Aporo-kun" (https://aporo.ai/). ### Development Background and Market Challenges In recent years, the digitalization of sales activities in the B2B sector has been rapidly progressing. The method of building sales lists by utilizing online information such as corporate websites and social media, and approaching target companies via email and forms, has become an indispensable sales method for many companies. However, many challenges still remain in sales list management. Particularly serious is the unintentional approach to companies that should not receive sales messages, such as "companies with whom we already have a business relationship," "companies that have been approached in the past," or "competitor companies." Such inappropriate approaches not only damage a company's brand image but also lead to deteriorating relationships with target companies and wasted effort by sales teams. "AI Aporo-kun" has been utilized by many companies as a tool to automatically extract sales lists using AI and streamline approaches to target companies, but there was room for improvement in the conventional exclusion settings. Specifically, when excluding a particular company from sales targets, it was necessary to set exclusions individually for each page and service. Especially for companies operating multiple service pages, cases occurred where the same company was registered in different lists for each page. As a result, users reported multiple instances of exclusion settings being overlooked, leading to sales messages being sent via a different list to companies that should have already been excluded. ### Overview of New Feature To fundamentally solve this problem, this update implements a bulk exclusion setting feature based on domain units. With this feature, it is possible to set all pages and services linked to a company's website domain (e.g., example.co.jp) as exclusion targets across the board. Previously, it was necessary to perform exclusion operations individually for "Service A's list" and "Service B's list"; however, with this feature, all related lists can be excluded at once simply by specifying the domain. Furthermore, the exclusion target domains also support bulk import via CSV files, allowing hundreds of exclusion lists to be set up in a short time. Duplicate checks with existing exclusion lists are also performed automatically, eliminating concerns about double registration. ### Benefits of Implementation The introduction of this feature is expected to bring the following benefits: - **Significant reduction in time spent on exclusion settings** Previously, excluding companies operating multiple services required individual handling for each list, sometimes taking tens of minutes to several hours. With this feature, this task can be completed with a single click, allowing sales representatives to dedicate their time to more strategic sales activities rather than list management. - **Prevention of unnecessary approaches due to missed settings** By managing exclusions in domain units, even if new lists are generated, companies corresponding to previously excluded domains are automatically excluded. This prevents unintentional sales messages from being sent due to human error. - **Achieving unified list quality across the entire sales team** Since exclusion rules are shared across the team in domain units, variations in settings among individual representatives are eliminated, leading to improved organizational sales quality. ### Future Outlook KASHIKA will continue to update the list management functions of "AI Aporo-kun" and thoroughly eliminate waste in sales activities, thereby contributing to the improvement of user companies' sales productivity. In addition to exclusion settings, we are also simultaneously advancing the development of new AI-powered features such as improved targeting accuracy and optimized approaches. ### About KASHIKA Inc. Company Name: KASHIKA Inc. Representative: Kenta Ozawa, Representative Director Location: Sanno Bridge, 2-5-6 Sanno, Ota-ku, Tokyo