SNS Management Service Specializing in the Food Industry Launched—Achieving 24x Sales with 92,000 JPY in Ad Spend, Mass-Producing "Videos That Sell" by Analyzing Over 100 Million Video Data Points

KASHIKA Inc. (Headquarters: Ota-ku, Tokyo; CEO: Kenta Ozawa) has launched an SNS management agency service specializing in food manufacturers and restaurants. Utilizing the data analysis platform of our SNS analysis tool, "2ndBuzz," we provide end-to-end support from account creation to video production and sales generation.

With the concept of "turning videos into 24/7 salespeople," we offer comprehensive support from account setup, video production, and posting to creator strategy and ad management. By constantly analyzing over 100 million SNS video data points, we anticipate trends in the food category and implement strategies that directly lead to client sales.

Service LP: https://2nd-buzz.com/sns-solution/

Background of the Release—The "SNS Wall" Facing the Food Industry

In the food industry, SNS has become the most crucial sales and awareness channel. However, many food manufacturers and restaurants are facing three major challenges.

1. Lack of Resources for Video Production

"We know we need to be putting out videos on SNS. But we don't have anyone who can film or edit."—The reality for many food manufacturers is that they are swamped with daily production and shipping, leaving no personnel available for SNS management. Outsourcing a single video can cost over 100,000 JPY, and the budget is quickly depleted after just a few videos a month.

2. The Difficulty of Conveying "Appetizing"

Video marketing for food is fundamentally different from other industries. The way steam rises, how cheese stretches, the color of a cross-section—this sensory appeal, known as "sizzle," cannot be replicated by creators unfamiliar with food. Generic SNS management services fail to convey the unique "appetizing" quality of food products.

3. Adapting to the TikTok Shop Era

Following the launch of TikTok Shop in Japan, social commerce—"watch a video and buy it on the spot"—is rapidly expanding. It is expected to grow into a $100 billion (approx. 15 trillion JPY) global market by 2026. However, very few support companies in the food industry are capable of managing SNS in a way that is compatible with TikTok Shop.
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