Translucent finish without a heavy, matte look. Blocks stickiness until night. New 'Primavista Sebum Off Clear Keep Powder' launch.
Key facts
- Translucent finish without a heavy, matte look. Blocks stickiness until night. New 'Primavista Sebum Off Clear Keep Powder' launch.
- Kao Corporation launches a new face powder that maintains a translucent, smooth finish without a heavy, cakey appearance.
- Date: March 29, 2026
Direct answer
Kao Corporation launches a new face powder that maintains a translucent, smooth finish without a heavy, cakey appearance.
- Citation
- Translucent finish without a heavy, matte look. Blocks stickiness until night. New 'Primavista Sebum Off Clear Keep Powder' launch. (March 29, 2026)
- Source
- PR Times
- Date
- March 29, 2026
Kao Corporation launches a new face powder that maintains a translucent, smooth finish without a heavy, cakey appearance.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 17:59
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1395h 27m after Published)
Kao Corporation's base makeup brand 'Primavista' will release 'Sebum Off Clear Keep Powder
■ Background of the Launch
This product focuses on the relationship between those with significant sebum concerns (whether full-face or localized) and 'stickiness.'
According to our research, approximately 30% of those with significant sebum concerns touch up their makeup more than twice a day. The primary trigger for these touch-ups is not visible shine, but the discomfort caused by stickiness, highlighting the importance of the 'anti-stickiness' function in face powders.※1 Meanwhile, we identified a reality where users struggle with a lack of translucency due to layering or heavy application intended to suppress shine and stickiness.※2
To address these sebum-related concerns, we are leveraging our long-standing expertise in sebum research to launch 'Sebum Off Clear Keep Powder,' which prevents a heavy, matte finish while maintaining translucent, smooth skin. It frees users from deep-seated stickiness concerns and achieves long-lasting, smooth skin.
※1 Kao research, December 2024, women, ultra-oily skin type, ages 20-39, web survey, n=100
※2 Kao research, December 2024, women, comparison of all skin types vs. oily skin, ages 20-49, web survey, n=3,000
■ Product Information
Primavista Sebum Off Clear Keep Powder
1 type, 5.0g, Price: 2,200 yen (tax included) ※NPP (Non-Price-Point) adopted; displayed price is the reference retail price.
【Product Features】
Blocks stickiness and shine to prevent makeup breakdown.
Maintains a translucent, smooth finish without looking heavy or matte.
FAQ
What is the main benefit of the new Primavista Sebum Off Clear Keep Powder?
The new Primavista Sebum Off Clear Keep Powder provides a long-lasting, translucent, and smooth finish that blocks stickiness until the end of the day without a heavy, matte look.
When and where will the Primavista Sebum Off Clear Keep Powder be available?
The Primavista Sebum Off Clear Keep Powder will be released on Saturday, April 11, at drugstores, large supermarkets, and e-commerce sites nationwide.
What specific user concern does this product aim to address?
This product addresses the common concern that finishing makeup to suppress stickiness often leads to a heavy, cakey look, while also tackling the discomfort of stickiness for those with significant sebum concerns.
What is the price and size of the Primavista Sebum Off Clear Keep Powder?
The Primavista Sebum Off Clear Keep Powder is priced at 2,200 yen (tax included) and contains 5.0g of product, including a case and puff.
How does Kao Corporation's research inform the development of this product?
Kao's research identified that discomfort from stickiness, not visible shine, is a primary trigger for makeup touch-ups for those with sebum concerns, and that users struggle with a lack of translucency from heavy application, leading to the development of this powder.