Limited Edition 'Biore Cool Towel' with Japan National Football Team Design to be Released for Comfortable Summer Sports Viewing

Kao Corporation's skincare brand 'Biore' will release a limited-edition 'Biore Cool Towel Japan National Football Team Design' starting May 23, 2026. This official licensed product aims to provide a comfortable experience for sports fans during the hot summer by featuring a towel that can lower skin temperature by -3°C for one hour.
新產品,市場行銷,運動週邊NQ 80/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 18, 2026 at 22:00
  • 🔍 Collected: May 18, 2026 at 13:31
  • 🤖 AI Analyzed: May 18, 2026 at 15:15 (1h 43m after Collected)
Kao Corporation's skincare brand "Biore" will release a limited quantity of "Biore Cool Towel Japan National Football Team Design," an officially licensed product of the Japan national football team, starting from May 23, 2026. This product is based on the "Biore Cool Towel," which provides a -3°C cooling effect from the pre-application skin temperature that lasts for one hour*1. With a "Cool Towel" in the blue image color of "SAMURAI BLUE," we will provide joy and comfort to all supporters so they can have a fun and smiling time during summer soccer matches and sports activities. *1 When used outdoors at 30°C (including breaks in sunny and shady areas). ■ Background of the Release With another scorching summer expected in 2026, the importance of heat countermeasures in sports scenes is considered to be increasing. This product will expand its utility by helping supporters enjoy the soccer scenes that excite all of Japan comfortably. Biore perceives the skin as an important communication tool for connecting "people to people" and "people to society," and as a human interface that supports daily life. To this end, Biore engages in various activities and product creations to broaden connections with society through the skin. We will continue to support many people to spend their summers more comfortably. ■ Product Features: Biore Cool Towel Japan National Football Team Design - Cooling sheet that provides a -3°C cooling effect from pre-application skin temperature that lasts for one hour*1 - Large 50cm x 20cm sheet that can be worn around the neck - The abundant cooling water contained in the thick sheet absorbs and evaporates heat. - Continues to release skin's heat (hot flashes) through the action of evaporative heat - Towel Color: Blue - Contains 5 packets - Fragrance-free - Contains Hyaluronic Acid - Contains Menthol for a long-lasting cool sensation *1 When used outdoors at 30°C (including breaks in sunny and shady areas). Individual packaging design. ■ Release Date: May 23, 2026. Limited quantity release. ■ Retailers: Nationwide release at JFA STORE, blue-ing!, etc. *Some stores may not carry the product. We appreciate your understanding. *As this is a limited quantity item, please forgive us if it is sold out. [Websites] ■ Biore Cool Series Brand Site: https://www.kao.co.jp/bioresheets/hiyashi/?cid=bioresheets_prtimes260518 ■ Biore's Vision: https://www.kao.co.jp/biore/about/action/2025/?cid=biore_prtimes260518