Kao's "BATH MEDICURE Cool & Refresh" Launches "Lighthearted Water Lily Scent"! Releasing April 4, 2026 (Limited Quantity)

Kao Corporation's medicated bath additive brand "BATH MEDICURE" will release "BATH MEDICURE Cool & Refresh Lighthearted Water Lily Scent" in limited quantities starting April 4, 2026.

In recent years, summers in Japan have become increasingly harsh, with record-breaking high temperatures. A consumer awareness survey conducted by our company in 2023*1 revealed that "summer" is the season when many people feel the most tired and unwell, with concerns such as "fatigue," "lethargy," and "coldness due to air conditioning." For those seeking relief from summer fatigue, we recommend "BATH MEDICURE Cool & Refresh." Alum (active ingredient) prevents stickiness after bathing, and the high concentration*2 of menthol (cooling ingredient) provides a refreshing sensation during and after bathing. Furthermore, the high concentration*2 carbon dioxide enhances the warming bath effect, effective for accumulated fatigue, stiff shoulders, lower back pain, and cold sensitivity. The newly released "BATH MEDICURE Cool & Refresh Lighthearted Water Lily Scent" features a refreshing, summery fragrance with transparent water lily and juicy fruits as the main notes, complemented by a subtle minty touch. This bath additive allows you to enjoy a pleasant cooling sensation and fragrance while caring for your fatigue*3. BATH will continue to support your daily life by alleviating summer fatigue with "bathing, especially during the hot summer," and supporting your daily life.

[Product Overview] For the tough summer fatigue*4 of busy modern people. Transforms your everyday bath into a high-concentration*2 carbonated bath! Enhances the bathing effect, effective for fatigue, stiff shoulders, lower back pain, and cold sensitivity.

・High concentration*2 menthol (cooling ingredient) for a refreshing feeling even after bathing!

・10 times the bubbles of Bath*2 for a comfortable experience

・Contains active ingredient alum*5

・Lighthearted Water Lily Scent

・Bath color: Fresh Green (colored transparent)

*1 Kao survey (September 2023, n=140, men and women aged 20-69) *2 Comparison target: Our company's BATH Cool Refreshing Mint Scent *3 Enhances warming bath effect, promotes blood circulation, and aids in fatigue recovery *4 Feeling of fatigue *5 Potassium Aluminum Sulfate

[Product Name/Contents] Product Name Bath Color