Keisuke Kuwata Writes, Composes, Sings, and Stars! Kanro's New Corporate CM 'Sweet na Mirai e!!' Released Today

Kanro Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Tetsuya Murata), known for products like Kanro Ame and Pure Gummy, released four new corporate CMs titled "Sweet na Mirai e!!" on June 1, 2026. The CMs feature four original image songs written by Keisuke Kuwata, who also stars in the commercials. The four versions are: "Mitarashi Bojo (Enka Version)," "Ame to Mirrorball (Disco Version)," "Ame-chan Man (Rock Version)," and "Seinaru Kanro Ame (Doo-wop Version)." Kanro's corporate purpose is "Sweeten the Future: A single drop makes the heart grow." They believe that a single piece of candy or gummy has the power to not only provide sweetness but also to encourage someone, connect hearts, and create irreplaceable moments. To create a company that generates heartwarming times and is loved by generations, Kanro offered Kuwata the opportunity to appear in and provide music for the CM, inspired by his long career of delivering emotion and power to many. The project began at the end of 2025 with a teaser video featuring his song "Ashita e no March." Originally, Kuwata was asked to write one song, but he surprised the company by providing four distinct songs across genres including Enka, Disco, Rock, and A Cappella. Reflecting the variety of Kanro's products, the company produced four different CM videos. The CMs capture Kuwata performing in a karaoke cafe in front of extras, intentionally filmed with a smartphone to create a sense of realism and intimacy. Furthermore, these songs will be included in the single CD "Hitotarashi," set for release on June 24, 2026 (with an analog version on July 8). Kanro aims to continue embodying the message "Sweet na Mirai e!!" and bringing smiles to people and society by creating sweet moments.