Kanesada's 100th Anniversary Campaign Part 2! "Mochi Mochi" Idea Recipe Contest & Popular Product Increase Campaign in Collaboration with Ryuji

Kanesada Co., Ltd. (Headquarters: Miyoshi City, Aichi Prefecture, Chairman and CEO: Kunio Matsubara), a manufacturer of fish paste products, will launch the second phase of its 100th-anniversary campaign on Wednesday, April 1st, to commemorate its 100th anniversary.

In the second phase of the 100th-anniversary campaign, we will release original recipe videos using our new product "Mochi Mochi" (EC site: https://kanesada.base.shop) in collaboration with culinary researcher Ryuji. These videos will introduce "buzz recipes" that highlight the new charm of "Mochi Mochi" from Ryuji's unique perspective, targeting a wide audience.

In conjunction with this, an idea recipe contest using "Mochi Mochi" will be held on Instagram. We are seeking various arrangement recipes using "Mochi Mochi," and winners will receive luxurious prizes such as gift certificates and original "Ryuji's Buzz Recipes x Kanesada" eco-bags.

Furthermore, to express our gratitude for your continued patronage, we will sequentially implement an increase campaign for popular Kanesada products. The first phase, from Monday, March 30, 2026, to Sunday, April 12, 2026, will feature "Koban Satsuma-age" and "Ginger Satsuma-age" with an increase from the usual 8 pieces to 9 pieces. The second phase, from Monday, May 11, 2026, to Sunday, May 24, 2026, will offer an increase of one piece each for "Hitokuchi Chikuwa Ten Sobo Age" and "Mochi Mochi."

Details regarding the 100th-anniversary campaign will be announced sequentially.

Overview of the 100th Anniversary Campaign Part 2

1. Kanesada "Mochi Mochi" x Culinary Researcher Ryuji's Buzz Recipes Collaboration Video

The second collaboration with culinary researcher Ryuji, which was well-received in the first phase of the 100th-anniversary campaign!

■ Culinary Researcher Ryuji's YouTube Channel: https://youtu.be/wfbql5BC2pw

■ Release Date: Thursday, April 2, 2026

2. Idea Recipe Contest "How did you eat Mochi Mochi?"

We are holding a contest for arrangement recipes using Kanesada's new product "Mochi Mochi."

Period: Wednesday, April 1, 2026 - Sunday, April 26, 2026

Application Deadline: Sunday, April 26, 2026, 23:59

〈How to Participate〉

▶STEP 1

Make a dish using "Mochi Mochi" and take a photo with the product packaging.

▶STEP 2

Write the dish name and its characteristics (your thoughts, recommended scenes, etc.). Post on Instagram with the hashtags "#もっち餅2026" and "#カネサダもっち餅", mentioning @kanesada_nelicatessen within the text.

〈Eligibility〉

Those who follow the official Kanesada Instagram account "@kanesada_nelicatessen" and "like" the post.

〈Prizes〉

＜Notes＞

*Submitted works may be used on our SNS and in advertisements.

*Accounts set to private are not eligible for selection.

*If the conditions for winning (following the account and liking this post) are not maintained at the time of drawing, you may be excluded from the selection. We recommend maintaining your follow and comment status for about one month.

*If DMs are not received due to poor communication environment or if the procedures stated in the winning notification DM are not fulfilled, the winning qualification will be invalidated.

*Re-drawings will not be held.

*Residents outside of Japan cannot receive prizes even if they win.

*Returns or exchanges of prizes, or re-delivery after return to our company by the delivery company, cannot be made.

*Internet connection fees, communication charges, and any costs incurred for procedures described in the winning notification email are the responsibility of the winner.

3. Popular Product Increase Campaign

To commemorate our 100th anniversary, we will release popular Kanesada products with increased quantities for a limited time.

〈Product Increase Campaign Period〉

Phase 1: Monday, March 30, 2026 - Sunday, April 12, 2026 (for 2 weeks until delivery date)

Koban Satsuma-age: 8 pieces +1 piece increase

Ginger Satsuma-age: 8 pieces +1 piece increase

Phase 2: Monday, May 11, 2026 - Sunday, May 24, 2026 (for 2 weeks until delivery date)

Hitokuchi Chikuwa Ten Sobo Age: 8 pieces +1 piece increase

Mochi Mochi: 4 pieces +1 piece increase

Phase 3: Monday, June 8, 2026 - Sunday, June 21, 2026 (for 2 weeks until delivery date)

Koban Satsuma-age: 8 pieces +1 piece increase

Ginger Satsuma-age: 8 pieces +1 piece increase

Phase 4: Monday, July 6, 2026 - Sunday, July 19, 2026 (for 2 weeks until delivery date)

Hitokuchi Chikuwa Ten Sobo Age: 8 pieces +1 piece increase

Mochi Mochi: 4 pieces +1 piece increase

＜Company Profile＞

Company Name: Kanesada Co., Ltd.

Headquarters: 48-2 Azō-chō Kami-Nagata, Miyoshi City, Aichi Prefecture

Representative: Chairman and CEO Kunio Matsubara

Founded: 1925 (Taisho 14)

Established: August 1966 (Showa 41)

Capital: 60,000,000 JPY

Number of Employees: 1,600

Sales: 27.6 billion JPY (FY2024)

Business Activities: Manufacturing and sales of fish paste products,

Operation of 84 directly managed stores* (as of April 2026)

*Neriden: 15 stores, Kanesada: 60 stores, Nerisuke: 9 stores

HP Address: https://www.kanesada.com/
X: https://twitter.com/NelicaShop

Instagram: https://www.instagram.com/kanesada_nelicatessen/