Risou Jitsugyo Co., Ltd. (Location: Kita-ku, Osaka City, Osaka Prefecture; President and CEO: Shinnosuke Fuse), which operates the ramen restaurant "Dotonbori Kamukura," is pleased to announce the release of its new CM "The Appetite for Summer Has Arrived" on July 1, 2026 (Wed). The CM features Masaki Okada, who served as the 40th Anniversary Special Ambassador in the previous "It Has Been, and Will Be. It Tastes Like Japan." CM, and welcomes Sara Shida as the new 40th Anniversary Special Supporter. In this CM, viewers can see the two actors enjoying "Cold Delicious Ramen," which truly shines during the hot summer, savoring it down to the last drop of soup with great satisfaction.

"The Appetite for Summer Has Arrived" CM

15 seconds: https://youtu.be/mqMQYbljADU 30 seconds: https://youtu.be/dMfebjRMUus

CM Content

"The appetite for summer has arrived."

Focus on Okada and Shida's moving first experience, "gulping down the soup" of "Cold Delicious Ramen"!

This CM depicts Masaki Okada and Sara Shida visiting "Dotonbori Kamukura" and savoring "Cold Delicious Ramen." Okada and Shida enter the restaurant after passing through the noren curtain. In response to Okada's question, "Haven't you started (Cold Delicious Ramen) yet?", Shida appears listless, saying, "I've lost my appetite due to summer fatigue..." While Shida looks on, Okada recalls his own surprise and delight upon eating "Cold Delicious Ramen" for the first time, remembering the cool soup with plenty of napa cabbage. "...Shall we start?" Okada invites, and the "Cold Delicious Ramen" is served. Shida, who had claimed to have no appetite moments before, completely changes her expression after the first bite. With a beaming smile as if her summer fatigue had vanished, she energetically slurps the noodles. In the end, both hold up their bowls and take a big gulp of the soup, showing expressions of great satisfaction.

Filming Episode

Even after the shoot, the two actors continued to enjoy "Cold Delicious Ramen," bringing smiles to the staff.

Okada, who continues his role from the previous CM, and Shida, who was a long-time patron of Kamukura and participated in filming for the first time, were both present. During the shoot, they couldn't help but exclaim "Delicious!" after tasting the soup, a characteristic of "Cold Delicious Ramen," and the filming proceeded in a consistently relaxed atmosphere. After the shoot, in addition to "Cold Delicious Ramen," they were also served the standard "Delicious Ramen." Both actors and the staff enjoyed the meal, saying, "It was delicious!" and it was a wonderful set that conveyed the actors' kind personalities.

New CM Cut Sheet

Interview with Masaki Okada and Sara Shida

"After actually eating the Cold Delicious Ramen for the first time, I truly felt it was a product perfect for summer."

Q. After actually eating the "Cold Delicious Ramen" during the shoot, what were your first impressions upon taking the first bite?

Okada: For the first bite, I mistakenly did the "hoo, hoo" (blowing to cool it down) (laughs). Although it was cold, I could still taste the sweetness of the napa cabbage from the regular Delicious Ramen, and it was incredibly delicious. I truly felt it was a product perfect for summer.

Shida: Simply put, it was "Delicious!" I often eat Kamukura's "Delicious Ramen" regularly, but my first impression was that this was something completely different. However, I felt the flavor was even more pronounced because it was cold. It still had the gentle flavor characteristic of "Delicious Ramen," but I could feel the rich umami more strongly, and it was incredibly delicious!

Q. Have you ever experienced a loss of appetite during the summer? If so, what do you usually do to prevent summer fatigue?

Okada: I... haven't! (laughs) I'm always a big eater, so I basically never lose my appetite. However, what I do pay attention to is not to disrupt my (dietary) balance too much, even if I do experience summer fatigue.

Shida: I do experience it quite often, and my appetite fluctuates a lot. When I have an appetite, I don't hold back at all, and I might even eat ramen late at night (laughs). I really don't hold back at all, but when I have summer fatigue, I try to eat cold or lighter foods as much as possible.

Q. What is something you want to start doing in your private life this summer?

Okada: When the sun sets later, I really feel, "Ah, summer has arrived." In this CM, when I saw the noren curtain, I thought, "Ah, summer has arrived!" I hope many people will try the "Cold Delicious Ramen."

Shida: When I take my dog for a walk, its paws get hot, so I check if the ground temperature is too hot by touching it. In that moment, I think, "Ah, summer has arrived."

CM Overview

[Title] "The Appetite for Summer Has Arrived" (15 seconds, 30 seconds)

[Cast] Masaki Okada / Sara Shida

[Premiere Date] July 1, 2026 (Tue)

[Broadcast Area] Kansai Area: 2 prefectures and 4 prefectures

[CM Main Video URL] "The Appetite for Summer Has Arrived" CM

15 seconds: https://youtu.be/mqMQYbljADU 30 seconds: https://youtu.be/dMfebjRMUus

Cast Profiles

Masaki Okada (Dotonbori Kamukura 40th Anniversary Special Ambassador)

Born August 15, 1989. From Tokyo.

Debuted in 2006. Recent works include the films "Last Mile" (2024), "Yukite Kaeranu" (2025), "After the Quake" (2025), "Hateshinaki Scarlet" (2025), and the dramas NHK's 2024 First Half Serial TV Novel "Tora ni Tsubasa," "The Travel Nurse," "Ogamisama," "Chotto dake Esper," and "Tazukuri Brothers."

His first role in a Korean production, the Disney+ original Korean drama "A Killer Paradox" Season 2, is scheduled for release in July. He is also scheduled to perform in the stage play "Immigrant" in January 2027.

Sara Shida (Dotonbori Kamukura 40th Anniversary Special Supporter)

Born July 28, 1999, from Kanagawa Prefecture.

Began her career as an exclusive model for the magazine "Pichi Lemon." The following year, she made her acting debut in the short film "Salvia" (2014), where she played the lead role in her first audition. Her recent major works include the Sunday drama "Dragon Zakura" (TBS), Drama 10 "Ooku" Season 2 - Bakumatsu Arc (NHK), the film "Isho, Kokai.", the serial TV novel "Anpan" (NHK), "Stingers: Metropolitan Police Department Undercover Investigation Verification Office" (Fuji TV), and "Fuyu no Nanka sa, Haru no Nanka ne" (Nippon TV), with continuous appearances in popular productions.

About Dotonbori Kamukura (Kamukura)

With the brand message "It Tastes Like Japan.," Kamukura is characterized by its deeply satisfying, gentle soup, ramen that brings out the umami of its ingredients, and an attentive customer experience.

Founded on July 19, 1986, in Dotonbori, Osaka, with 4 tsubo (approx. 13 sq meters) and 9 seats. The signature "Delicious Ramen," featuring napa cabbage and pork belly, is made with a secret soup developed over 1.5 years by a founder from a French restaurant. It is prepared by "Soup Sommeliers" who have passed rigorous internal examinations, ensuring customers can savor the ultimate bowl no matter when or where they visit.

Rapidly expanding primarily in the Kansai and Kanto regions, the company currently operates 127 stores nationwide (87 in Kansai / 40 in Kanto) and 2 stores overseas (as of the end of June 2026). They welcome a diverse range of customers, both domestic and international, young and old, every day with the finest ramen and hospitality.

https://kamukura.co.jp

About Risou Jitsugyo Co., Ltd. (Risou Jitsugyo Group)

Risou Jitsugyo Co., Ltd. (Risou Jitsugyo Group) operates domestic and international food and beverage businesses and food manufacturing, with the ramen restaurant "Dotonbori Kamukura" at its core. Aiming to evolve from the "eating out" industry to the "Shindo" (emotion-moving) industry that moves people's emotions through food, under the new mission "Work with Heart, Move Hearts.," pioneers from diverse fields such as the CMO who supported the business success of USJ and the CHRO who built Starbucks' HR system have gathered to pursue customer experiences that defy convention and drive business growth. Through the domestic food and beverage brand development by ZIPANGU Inc., overseas business by RSJ GLOBAL HOLDINGS Inc., and the manufacturing and supply system by Produce Company Inc., Risou Seimen Co., Ltd., and Foods Palette, the group is expanding the creation of food value as a unified entity.

https://rsj.co.jp

FACT BOX

  • Source: PR TIMES
  • Category: 広告